I have been working with SAGE to prepare a set of volumes
that contain original articles and chapters to document the past,
current and possible future directions of social marketing across the world. This
work is expected to be released in February 2013. Pre-publication discounts are now
available at their website.
I had several guiding principles for the selection of work to
be included in this series. First, all papers have appeared in English
language, peer-reviewed journals across the globe. A few book chapters are also
included to develop a more complete picture of the published literature. Most of
this work does not appear in introductory textbooks, and are often behind pay
walls that prevent their broad awareness and use among academics and
practitioners. Second, I have gathered examples from many parts of the world
and on many different topics. I do not claim to be exhaustive in this curating,
but have tried to be illustrative of many different points of view and experiences. Third, the
papers in each volume form both a narrative of the
development of the field of social marketing and to document many of the
important milestones that have contributed to its growth and vitality. As you
will discover for yourself, there is much we know about applying social
marketing to specific health and social issues, but even more areas that remain
unexplored. I hope that this series provides inspiration for the searchers for
solutions to these and many other puzzles.
This series is especially intended for people and
organizations that desire a comprehensive set of papers in social marketing. Be forewarned, the intended purchasers of this
series are primarily libraries and organizations, not individuals (though you
will make a great friend if you decide to gift it to them for the holidays!).
Pass this post, flyer and/or website along to the people who make these kinds
of purchases for your company, foundation, NGO, university, donor or government agency.
In the end, our intention is to provide a collection of
papers that any student of social marketing, or any seeker of knowledge, can
find insight and inspiration for how to address any of the wicked problems they
confront in their communities or countries.
I want to extend a special thanks to several colleagues who
responded to my request for help and for their suggestions of papers to include
in this series: Alan Andreasen, Kelli Brown, Steven Chapman, Nancy Lee, Aarti
Sewak and Alan Tapp.
Volume One: Social marketing: Conceptual frameworks and
common ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries -
Part One
Volume Four: Social marketing in developing countries - Part
Two
Volume Five: Applications of social marketing for
sustainable behavior and environmental protection
Volume Six: Social marketing: Deepening and expanding the
impact
"This collection is a superb reference source for
anyone involved in promoting better health, education, environments, and
communities to start their search for great ideas and guidance." Philip Kotler, Kellogg School of Management, Northwestern University
"I'm pleased to see this very useful collection
assembled and especially pleased that two volumes of it are devoted exclusively
to social marketing in developing countries. Family planning social marketing
is especially important in developing areas and this collection will help
spread the word about that important development." Phil Harvey, DKT International
Sample articles that are included in the volumes:
The Pioneers - Philip Harvey
Social Marketing - Philip Kotler
and Gerald Zaltman
Problems and Challenges in Social
Marketing - Paul Bloom and William Novelli
Cultural and Structural
Impediments to Social Marketing - Richard Manoff
Social Propaganda and Social
Marketing: A Critical Difference? Nicholas O'Shaughnessy
A Method for Selecting Target
Audiences for Public Health Interventions: Culturally and Linguistically
Diverse Population Health Social Marketing Campaigns in Australia - Andrew
Milat, Tom Carroll and Jennifer Taylor
An In-Depth Interview Study of
Health-Care Policy Professionals and Their Research Needs - Sharyn Sutton and
Elizabeth Thompson
The Influence of the National
Truth Campaign on Smoking Initiation - Matthew Farrelly et al
The Shoreline Project for Street
Drinkers: Designing and Running a Supported Housing Project for the
'Unhouseable' - Steve James and Heather Skinner
A Social Marketing
Model for Disseminating Research-Based Treatments to Addictions Treatment
Providers - Garth Martin et al
Community-Based Distribution: The
Distributive Potential and Economics of a Social Marketing Approach to Family
Planning - T.R.L. Black
The Importance of
Socioeconomic Context for Social Marketing Models for Improving Reproductive
Health: Evidence from 55 Years of Program Experience - Dominique Meekers and
Stephen Rahaim
Social Marketing of Oral Rehydration
Therapy and Contraceptives in Egypt - Karen Fox
Social Marketing Improved the
Consumption of Iron-Fortified Soy Sauce among Women in China - Xinying Sun et
al
Reduction of Childhood Malaria by
Social Marketing of Insecticide-Treated Nets: A Case-Control Study of
Effectiveness in Malawi - Don Mathanga et al
The Impact of a Hybrid Social Marketing
Intervention on Inequities in Access, Ownership and Use of Insecticide-Treated
Nets - Sohail Agha et al
Community Involvement in Social
Marketing: Guineaworm Control - W.R. Brieger, J. Ramakrishna and J.D. Adeniyi
Behavioral Indicators of Household
Decision-Making and Demand for Sanitation and Potential Gains from Social
Marketing in Ghana - Marion Jenkins and Beth Scott
Promotion of Physical Activity in a
Developing Country: The Agita São Paulo Experience - Victor Matsudo et al
Social Franchising of T.B. Care through
Private G.P.s in Myanmar: An Assessment of Treatment Results, Access, Equity
and Financial Protection - Knut Lönnroth et al
Implementing a Community-Based Social
Marketing Program to Increase Recycling - Tracey Haldeman and Jeanine Warisse
Turner
Integrating Social Marketing into
Sustainable Resource Management at Padre Island National Seashore - Po-Hsin Lai
et al
An Application of the Social Marketing
Perspective to Environmental Policy Development: Information, Incentives and
Pro-Environmental Consumer Behaviors - Paul Stern
Ready to Fly Solo? Reducing Social
Marketing's Dependence on Commercial Marketing Theory - Sue Peattie and Ken
Peattie
Extending the Vision of Social
Marketing through Social Capital Theory: Marketing in the Context of Intricate
Exchange and Market Failure - Alicia Glenane-Antoniads et al
Behavioral Economics and Marketing in
Aid of Decision-Making among the Poor - Marianne Bertrand, Sendhil Mullainathan
and Eldar Shafir
New Ways to Make People Save - Annamaria
Lusardi, Punam Anand Keller and Adam Keller
Condom Social Marketing in Sub-Saharan
Africa and the Total Market Approach - Steven Chapman et al
From Family Planning to HIV/AIDS
Prevention to Poverty Alleviation: A Conversation with Mechai Viravaidya - Glenn
Melnick
For
more information about the series and price, and to see the complete list of articles
that are included in the series.
Or download the flyer.
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