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Recent Posts
- Social Cognitive Theory for Social Marketing Research and Practice
- Science Communication and Social Marketing
- How well do you utilize marketing in your social media and mHealth efforts?
- The Best of Social Marketing in 2016
- Why Everyone Needs Marketing Skills
- The Marketing Mix: Ps, Cs and Everything Else
- 12 Features for Successful Obesity Prevention and Control Programs
- Creating Special Moments for Controlling and Preventing Obesity
- Concept Testing: The Most Important Step for Social Marketing Research
- Being More Creative
Categories
- Audience Insights
- Audience Research
- Behavioral Design
- Behavioral Economics
- Biosecurity
- Book Excerpts
- Books
- Campaigns and Programs
- Collaborators and Partners
- Current Affairs
- Design Thinking
- Distribution Channels
- eHealth
- Environment
- firstDRAFTS
- Health Care
- Healthy People 2020
- In the News
- International Health
- m-Change
- Marketing Management
- Media Trends
- Mental Health
- Mobile Thoughts
- Obesity Prevention
- Physical Activity
- Podcasting
- Presentations
- Price
- Professional Issues
- Public Policy
- Research Methods
- Research Nuggets
- Research Studies
- Search Behavior
- Sexual Health
- Social Activism & Engagement
- Social Entrepreneurship
- Social Media
- socialShifting
- Student Voices
- Theory
- Tobacco
- Total Market Approach
A Few of My Publications
- Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
- SAGE: Social Marketing: Six-Volume Series
- An Integrative Model for Social Marketing
- Transformative Social Marketing: Co-creating the Social Marketing Discipline and Brand
- Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective
- Strategies for the BOP: Lessons from social marketing
- The New Technology: The Consumer as Participant Rather Than Target Audience
- Consumer-Based Health Communication
- Partnerships for Social Marketing Programs
- Pawtucket Heart Health Program
- Social Marketing and Public Health Intervention
- Team Nutrition Pilot Study
- Theoretical Models in Social Marketing
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