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What is social marketing?
A Social Marketing Manifesto
Explaining Social Marketing
Health Communications, Social Marketing and Coke
Making Change Happen: The Marketing Approach
Planning a Social Marketing Program
The Change We Need: New Ways of Thinking About Social Issues
When Is It Social Marketing?
Google Search
Web
Site
Recent Posts
Social Cognitive Theory for Social Marketing Research and Practice
Science Communication and Social Marketing
How well do you utilize marketing in your social media and mHealth efforts?
The Best of Social Marketing in 2016
Why Everyone Needs Marketing Skills
The Marketing Mix: Ps, Cs and Everything Else
12 Features for Successful Obesity Prevention and Control Programs
Creating Special Moments for Controlling and Preventing Obesity
Concept Testing: The Most Important Step for Social Marketing Research
Being More Creative
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follow me on Twitter
Categories
Audience Insights
Audience Research
Behavioral Design
Behavioral Economics
Biosecurity
Book Excerpts
Books
Campaigns and Programs
Collaborators and Partners
Current Affairs
Design Thinking
Distribution Channels
eHealth
Environment
firstDRAFTS
Health Care
Healthy People 2020
In the News
International Health
m-Change
Marketing Management
Media Trends
Mental Health
Mobile Thoughts
Obesity Prevention
Physical Activity
Podcasting
Presentations
Price
Professional Issues
Public Policy
Research Methods
Research Nuggets
Research Studies
Search Behavior
Sexual Health
Social Activism & Engagement
Social Entrepreneurship
Social Media
socialShifting
Student Voices
Theory
Tobacco
Total Market Approach
A Few of My Publications
Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
SAGE: Social Marketing: Six-Volume Series
An Integrative Model for Social Marketing
Transformative Social Marketing: Co-creating the Social Marketing Discipline and Brand
Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective
Strategies for the BOP: Lessons from social marketing
The New Technology: The Consumer as Participant Rather Than Target Audience
Consumer-Based Health Communication
Partnerships for Social Marketing Programs
Pawtucket Heart Health Program
Social Marketing and Public Health Intervention
Team Nutrition Pilot Study
Theoretical Models in Social Marketing
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