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08 May 2014

Webinar: Using Social Marketing to Influence Social Strategy

The 7th webinar offered by the International Social Marketing Association (iSMA) will be next Wednesday, May 14th - Using social marketing to influence social strategy.

Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will explore how we can position social marketing as a first order strategy activity that is as essential in the development of social programmes as marketing is in the commercial sector. The role of social marketing in policy selection and strategy development will be examined together with ideas about how to position the benefits of social marketing to the policy and strategy process with politicians and policy makers. The session will be illustrated with some examples from around the world where social marketing is influencing social policy and strategy.

Presented May 14, 2014, by Jeff French (United Kingdom). 60 minutes. There are two live starting times to accomodate schedules around the world.

Starting at 6:30 am EDT / UTC-4; 10:30 am UTC+0 / GMT) and at 12:00 pm EDT / UTC-4, 4:00 pm UTC+0 / GMT). Register for either time using the link below.

Space is limited to 150 participants per presentation. iSMA members get early registration privileges.

Non-members of the iSMA may register for $50 per webinar; note that a standard annual iSMA membership costs only $49.95.

Registration: www.i-socialmarketing.org/webinars

Posted at 10:27 AM |

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A Few of My Publications

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