“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”- Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
"This collection is a superb reference source for anyone involved in
promoting better health, education, environments, and communities to
start their search for great ideas and guidance." - Philip Kotler, PhD, Kellogg School of Management, Northwestern University
"I'm pleased to see this very useful collection assembled and especially pleased that two volumes of it are devoted exclusively to social marketing in developing countries. Family planning social marketing is especially important in developing areas and this collection will help spread the word about that important development." - Phil Harvey, DKT International
[click on image for more information about each one]
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