I have been working with SAGE to prepare a set of volumes that contain original articles and chapters to document the past, current and possible future directions of social marketing across the world. This work is expected to be released in February 2013. Pre-publication discounts are now available at their website.
I had several guiding principles for the selection of work to be included in this series. First, all papers have appeared in English language, peer-reviewed journals across the globe. A few book chapters are also included to develop a more complete picture of the published literature. Most of this work does not appear in introductory textbooks, and are often behind pay walls that prevent their broad awareness and use among academics and practitioners. Second, I have gathered examples from many parts of the world and on many different topics. I do not claim to be exhaustive in this curating, but have tried to be illustrative of many different points of view and experiences. Third, the papers in each volume form both a narrative of the development of the field of social marketing and to document many of the important milestones that have contributed to its growth and vitality. As you will discover for yourself, there is much we know about applying social marketing to specific health and social issues, but even more areas that remain unexplored. I hope that this series provides inspiration for the searchers for solutions to these and many other puzzles.
This series is especially intended for people and organizations that desire a comprehensive set of papers in social marketing. Be forewarned, the intended purchasers of this series are primarily libraries and organizations, not individuals (though you will make a great friend if you decide to gift it to them for the holidays!). Pass this post, flyer and/or website along to the people who make these kinds of purchases for your company, foundation, NGO, university, donor or government agency.
In the end, our intention is to provide a collection of papers that any student of social marketing, or any seeker of knowledge, can find insight and inspiration for how to address any of the wicked problems they confront in their communities or countries.
I want to extend a special thanks to several colleagues who responded to my request for help and for their suggestions of papers to include in this series: Alan Andreasen, Kelli Brown, Steven Chapman, Nancy Lee, Aarti Sewak and Alan Tapp.
Volume One: Social marketing: Conceptual frameworks and common ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries - Part One
Volume Four: Social marketing in developing countries - Part Two
Volume Five: Applications of social marketing for sustainable behavior and environmental protection
Volume Six: Social marketing: Deepening and expanding the impact
"This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance." Philip Kotler, Kellogg School of Management, Northwestern University
"I'm pleased to see this very useful collection assembled and especially pleased that two volumes of it are devoted exclusively to social marketing in developing countries. Family planning social marketing is especially important in developing areas and this collection will help spread the word about that important development." Phil Harvey, DKT International
Sample articles that are included in the volumes:
The Pioneers - Philip Harvey
Social Marketing - Philip Kotler and Gerald Zaltman
Problems and Challenges in Social Marketing - Paul Bloom and William Novelli
Cultural and Structural Impediments to Social Marketing - Richard Manoff
Social Propaganda and Social Marketing: A Critical Difference? Nicholas O'Shaughnessy
A Method for Selecting Target Audiences for Public Health Interventions: Culturally and Linguistically Diverse Population Health Social Marketing Campaigns in Australia - Andrew Milat, Tom Carroll and Jennifer Taylor
An In-Depth Interview Study of Health-Care Policy Professionals and Their Research Needs - Sharyn Sutton and Elizabeth Thompson
The Influence of the National Truth Campaign on Smoking Initiation - Matthew Farrelly et al
The Shoreline Project for Street Drinkers: Designing and Running a Supported Housing Project for the 'Unhouseable' - Steve James and Heather Skinner
A Social Marketing Model for Disseminating Research-Based Treatments to Addictions Treatment Providers - Garth Martin et al
Community-Based Distribution: The Distributive Potential and Economics of a Social Marketing Approach to Family Planning - T.R.L. Black
The Importance of Socioeconomic Context for Social Marketing Models for Improving Reproductive Health: Evidence from 55 Years of Program Experience - Dominique Meekers and Stephen Rahaim
Social Marketing of Oral Rehydration Therapy and Contraceptives in Egypt - Karen Fox
Social Marketing Improved the Consumption of Iron-Fortified Soy Sauce among Women in China - Xinying Sun et al
Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets: A Case-Control Study of Effectiveness in Malawi - Don Mathanga et al
The Impact of a Hybrid Social Marketing Intervention on Inequities in Access, Ownership and Use of Insecticide-Treated Nets - Sohail Agha et al
Community Involvement in Social Marketing: Guineaworm Control - W.R. Brieger, J. Ramakrishna and J.D. Adeniyi
Behavioral Indicators of Household Decision-Making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana - Marion Jenkins and Beth Scott
Promotion of Physical Activity in a Developing Country: The Agita São Paulo Experience - Victor Matsudo et al
Social Franchising of T.B. Care through Private G.P.s in Myanmar: An Assessment of Treatment Results, Access, Equity and Financial Protection - Knut Lönnroth et al
Implementing a Community-Based Social Marketing Program to Increase Recycling - Tracey Haldeman and Jeanine Warisse TurnerIntegrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore - Po-Hsin Lai et al
An Application of the Social Marketing Perspective to Environmental Policy Development: Information, Incentives and Pro-Environmental Consumer Behaviors - Paul Stern
Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory - Sue Peattie and Ken Peattie
Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure - Alicia Glenane-Antoniads et al
Behavioral Economics and Marketing in Aid of Decision-Making among the Poor - Marianne Bertrand, Sendhil Mullainathan and Eldar Shafir
New Ways to Make People Save - Annamaria Lusardi, Punam Anand Keller and Adam Keller
Condom Social Marketing in Sub-Saharan Africa and the Total Market Approach - Steven Chapman et al
From Family Planning to HIV/AIDS Prevention to Poverty Alleviation: A Conversation with Mechai Viravaidya - Glenn Melnick
For
more information about the series and price, and to see the complete list of articles
that are included in the series.
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