My apologies to regular readers of this blog. This past year was a busy one for writing. However, most of those words were directed towards chapters, journal articles and books. I promise to get more consistently back to blogging over the next few months. For those of you who would like to catch up with what I have been doing, please keep reading.
One project that ran through the first several months of the year involved selecting, editing and publishing a book of selected readings from this blog: On Social Marketing and Social Change (details here). It is now available as a softcover book and an e-book and is intended to provide an introduction to social marketing as well as be a supplemental text for courses in social marketing and social entrepreneurship. It also makes a great holiday gift for that hard-to-shop-for social marketer in your life.
Almost immediately after putting that to rest, I began working on an advanced social marketing textbook with Jossey-Bass. The first complete draft is finished and was submitted for outside review. Right now I'm waiting for the comments and will then dive back into it early next year. I hope this book fills the void that exists in having more advanced theory, research and practice in social marketing available for academics and students in schools of business, environmental studies and public health (to name a few).
And now a third book is in the process of development with SAGE Publications. More about that later this week.
I was also fortunate to be asked to contribute two chapters to the just released The Sage Handbook of Social Marketing. One chapter develops social perspectives on social marketing (a topic that has also been featured on the blog) and the other is co-authored with Phil Kotler on the roles of behavioral economics, demarketing and design thinking in social marketing.
And for switch hitting, I co-authored a chapter on health communication and health information technologies and their implications for Healthy People 2020 objectives in The Routledge Handbook of Health Communication.
For a shorter (and less expensive) read, there is my article on an integrative model of social marketing that appeared in the inaugural issue of the Journal of Social Marketing this year. You can still get a free download of the pdf here.
So I am back with lots of ideas to share with you and discuss here and in other venues (I do stay active on twitter @chiefmaven). Stay tuned in for more information about how you can contribute to my next book project. Pass it on...
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