« Remapping Food and Activity in Communities | Main | Data on the Safety of Health Social Network Sites »

11 February 2011

Comments

Tiffany Sutter Straus

Interesting findings. I agree more research should be done in this area.

www.google.com/accounts/o8/id?id=AItOawms4EzPoUe-wdE4iv36f_4vNt9UUSpeod4

Intelligent & Insightful. Thanks!

Eric Neblung, Ph.D.
www.eric-neblung-phd.com

RedbirdComms

Some great points touched on here. "Social media is not a new way to “reach” people - it is an 'attract and join' space." That is a great way to put it.

I think marketers, even social marketers, often forget that most people outside of communications jobs don't see social media as a channel. It is part of their private life. You have to tread carefully and not just try to take advantage of the "free" space.

That's why your advice about "the great leap that people must make when working with social media is designing content with the expectation that it will be passed on by others" is really effective.

Thanks,

James
Redbird Communications
(an agency that specializes in changing behaviour and awareness campaigns)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Subscribe

A Few of My Publications

  • Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study
    Describes the development of five communication campaigns that focused on naloxone, MOUD, and stigma reduction as part of a community intervention study (n=65) to reduce opioid deaths.
  • Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
    This book weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help."
  • SAGE: Social Marketing: Six-Volume Series
    Bringing together seminal texts from diverse sources, this six-volume set organizes the field of social marketing, highlights its global scope and empirical contributions, and present its current growth and dynamism. Each volume addresses specific themes: conceptual frameworks and common ground, social marketing in the developed world, social marketing in developing countries, applications for sustainable behavior and environmental protection, and deepening and expanding its impact.
  • An integrative model for social marketing
    The model pulls together social marketing ideas and practices from the diversity of settings in which they have been developed and allows practitioners and academics to use a common set of concepts to think about and design social marketing programs. The model gives social marketers more latitude in how to use price and place in the design of programs and how to approach social change and public health in the years ahead through market‐based reform.
  • Transformative social marketing: Co-creating the social marketing discipline and brand
    The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing theory and advertising practice to develop a model for transforming social marketing thought, research and practice.
  • The new technology: The consumer as participant rather than target audience
    The original argument against social marketers having "target audiences."
  • Consumer-based health communication
    The foundational work behind the creative brief as used today.
  • Social marketing and public health intervention
    The first widely cited article on using marketing for public health programs that focused on its application in community approaches to preventing heart disease. The essential principles still hold.
My Photo