I am delighted to note that the article, Obama’s Wired
Campaign: Lessons for Public Health Communication, I co-authored with my
colleague Lorien Abroms at the GWU-SPHHS Program in Public Health Communication & Marketing, is a FREE selection in the current issue of Journal of Health
Communication.
ABSTRACT: The Obama campaign has relevance for how we
conduct and build communities around our public health campaigns. As such, an
understanding of how new media was used in energizing the public in the Obama
campaign is worthy of reflection. The Obama campaign’s use of new media can be
grouped into those applications related to: 1) the campaign website, 2) the
campaign TV channel, 3) social networking sites, and 4) mobile phones. The
authors also briefly describe 5) the campaign materials created by supporters
which made use of new media, as these also contributed the campaign. The
authors briefly describe each of these and, where available, provide indicators
of use by the public. Then, through the lens of public health communication
principles, the authors discuss what seems to have been effective about their
efforts, and how public health campaigns can make use of similar strategies in
the future. [Journal of Health Communication, 14:415–423, 2009]
Download the pdf here. And thank you Scott and Routledge!
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