Been Busy! But a couple of things to note quickly and get back to later.
1. Health communication and health information technology issues are simmering in several settings. Check out the current issue of Health Affairs that includes an article T.
2. Monday's public/private roundtable of personalized population health was covered with live tweets on Twitter. Search on twitter.com for #hchit.
3. Tuesday the American Public Health Association hosted a day-long expert round table on social media and risk communication in times of crisis. An interesting group of people from HHS, FEMA, FBI, FDA, USDA, DHS, PAHO, NACCHO, NAGC, CDC, Cisco, Red Cross, NPR and Fox News (DC) - and you know you are truly 'inside the beltway' if you get all those acronyms (and if not, try here). Also many live tweets from this meeting - search #risk2020 - I did not hear about a hashtag for the meeting until late in the day - something organizers of conferences and meetings are going to have to be paying attention to regularly now - so mine are here.
4. Best Universities has posted a list of the 100 Best Blogs for Those Who Want to Change the World. Some very good company to be among.
5. Many social marketers (those who change the world) are in an uproar about Shaklee's application to trademark the term 'social marketing' - they claim it is a revolutionary income opportunity. If you are in the mainstream social marketing communities (and yes, that includes the social media and social network marketers) you may want to think through the implications of having a trademark on the term for pyramid selling schemes. Action is being developed - though as usual through a private list serve. I can best describe it as watchful waiting. I just sent an email to Puja Sabharwal in their PR department; hopefully they will do a little better in responding to it than Jupiter Research did.
Hmmm, isn't this interesting. Apparently the PR email address at Shaklee is having a problem?
Your message
To: [email protected]
Subject: shakelee trademark application
Sent: Thu, 2 Apr 2009 06:37:09 -0700
did not reach the following recipient(s):
I understand that Shakelee is in the process of trying (for a 3rd time?) to
register a trademark for the term 'social marketing.' Those people who are
involved in the application of marketing principles to social change issues
(also called social marketing) are organizing a response. Do you think you
might have time to talk about this and explain the company's position about
exerting exclusive use of the term to describe new income opportunities?
R. Craig Lefebvre, PhD
On Social Marketing and Social Change
[http://socialmarketing.blogs.com]
Well, you can always try it yourself.
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