Social Marketing for Health in the Latino Community

An education opportunity notice:

The Latin American Cancer Research Coalition (LACRC) is sponsoring the Social Marketing for Health in the Latino Community course, which will be offered by the Georgetown University McDonough School of Business.  Professor Alan Andreasen, a leading social marketing practitioner and scholar, will teach the course from May 18 -- May 22, 2009.

This workshop is designed to provide both introductory and advanced training in applying the latest in social marketing concepts and tools from around the world. While emphasis will be on fundamentals of social marketing, there will be particular attention to Latino target audiences. This workshop will take a new approach to the field that will emphasize both upstream and downstream approaches to behavior change. We will look at how social marketing concepts and tools can be used to influence target audiences as well as policymakers, delivery partners, the media and others potentially involved in significant social change. Workshop sessions will be taught in English and will involve lecture-discussions, case analyses, one-on-one advice and instruction, and group exercises. Participants will have many opportunities to bring up issues they grapple with in their work, thereby customizing the program to fit their needs. To register for the course, please download the Summer School Application Form from:
http://summerschool.georgetown.edu/applications.html
and fax the completed application to: (202) 784-4386 ATTN: Claire Selsky by April 15, 2009. If you will audit the course, please write prominently in Part II, near the course number and name, "AUDIT."

If you are interested in receiving a scholarship for the course, please e-mail your application, resume and a 500-word max. essay discussing your interest in the course and how you plan to use this new information in your work, to Claire Selsky at [email protected] by April 15, 2009.  A limited number of scholarships are available (for audit only).