A perspective on networks that feeds into the ideas of a social marketing ecology.
The biggest network divide -- the one I think makes philanthropy so much less effective than it could be -- is the divide between so-called DONORS and BENEFICIARIES. I want to suggest that these terms are a little whacky.
I want to suggest that people who give money and people who have projects that need money need to rethink of themselves as a PEER NETWORK -- and that this small (but oh so difficult) step would instantly start a process of transformation... by funding organizations rather than networks and projects, philanthropists take away the incentive to work with others, learn from others and get the kind of feedback that helps non-profits see the unproductive ruts they have slipped into.
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