Last week I was contacted by an agency that was surveying the field of social marketing on behalf of some energy and environmental client companies [the energy industry has sponsored at least one conference on social marketing I am aware of that focused on issues such as conservation behaviors and opting into energy efficient practices].
I thought that the questions posed to me might make for some interesting food for thought and discussion.
1. When is it product marketing and when is it social marketing?
2. What is the size of the social marketing market?
3. What are the 3 major issues in social marketing?
4. What are the red flags for who does, or does not, design and implement social marketing programs?
5. How many social programs (or what percentage of them) are evaluated?
6. What are some of the more sophisticated methods used in these evaluations?
7. What types of methods are used in formative research?
8. What percentage of social marketing program budgets are devoted to evaluation?
9. Who are the innovators in the field?
10. Who are the premier thought leaders?
11. What conferences and publications do you use to keep up with the field?
Interesting to hear and see the questions turned inward rather than us always asking them of others. So what are your thoughts?
And Nedra created a fantastic Squidoo lens all about social marketing that may answer these questions: http://www.squidoo.com/socialmarketing
Posted by: Roxy Allen | 17 February 2009 at 06:51 PM