I received a note about Accelerating Change for Energy Efficiency and Renewables Using Education, Outreach, and Social Marketing to Move Markets, a conference sponsored by companies in the energy sector in Denver, CO April 8-9, 2008. I confess to being initially skeptical of what social marketing would mean in this context, and am pleasantly surprised by the agenda, including sessions on:
- Customer Priorities: CO2, kWh, and Lattes
- Moving Markets: Barriers, Beliefs, and Brands
- Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business
- Turning on a Million Lights in Peoples’ Heads
- Closing the Gap Between Attitude and Action
- Swimming Upstream: Influencing the Influencers
- Community-Based Marketing: The Lines Are Getting Blurry
- Target Marketing, Segmentation, and Channels
- Behavior Change Is Hard to Meter: Measuring the Impact of Information Programs
If you are in the environmental social marketing space, this is worth looking into.
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