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Thanks for your comment Scott. The 6 points are the core of marketing approaches to social change and are distinct, as a cluster, from communication, economic or public health approaches. I hope you find them useful tools and benchmarks!

Scott Bartell

I think you hit the nail on the head with the 6 points you made about what is important for new social marketing. Great points!


THANK YOU for this post. We absolutely must focus on the principles you convey. Without them, we're not only lost - we're irrelevant.

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