« The World's Longest Condom Chain | Main | Conversation with Katya Andresen »

Comments

Craig

Thanks for your comment Scott. The 6 points are the core of marketing approaches to social change and are distinct, as a cluster, from communication, economic or public health approaches. I hope you find them useful tools and benchmarks!

Scott Bartell

I think you hit the nail on the head with the 6 points you made about what is important for new social marketing. Great points!

Katya

THANK YOU for this post. We absolutely must focus on the principles you convey. Without them, we're not only lost - we're irrelevant.

The comments to this entry are closed.

My Photo

Subscribe

chief maven tweets

    follow me on Twitter

    del.icio.us Bookmarks

    Social Marketing Blogline

    Google Analytics

    Site Meter

    Powered by
FeedBurner

    Blog powered by Typepad

    SlideShare