Stoppping the Nonsense

A meditation for a Sunday morning - or whenever you are seeing this.

An [sic] lot of nonsense has been written about social marketing, that it's a waste of money, but we've shown the way it can be done effectively...Changing people's behaviour is the hardest thing to do, but government has a responsibility to set out an example and inform people. Unless you get your branding right, you're going to fail because no-one's going to understand you. - Roger Williams, head of marketing at the Scottish government.

And for more food for thought on social marketing.