Some of us believe that mobile technologies may offer the next technological leap forward in creating, maintaining and sustaining effective behavior change efforts. The first conclave of pioneers in this field was held earlier this year at Stanford University, which I have summarized here.
Just got the word that a limited number of copies of a book based on the conference presentations are now available from the Stanford University Persuasive Technology Lab - MobilePersuasion. If you have an interest in this area and want to get up to speed quickly, it is worth a read.
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