When I have conversations with various groups about new media, Yes, I do get a little frustrated with people saying 'but we can't do that. We're in the government.' Last I heard, so was the Air Force.
As part of the Air Force's "Do Something Amazing" tour, which makes
stops at motocross, Nascar and other sporting events around the
country, Bluetooth transmitters will be set up in areas around the
tracks and stadiums. The transmitters ping any mobile device set to
accept messages sent via Bluetooth, sending consumers invitations to
stop by the tour and "check out what it's like to do something
amazing."
Once inside the event space, consumers will find
pods dedicated to each of the career paths the Air Force has to offer.
Users will be able to download documentary-style videos to their phones
about Air Force careers.
"Event marketing is a great place to
engage people, but there's a lag time between when we engage with them
at the tour and when they get home and explore on their computer. This
eliminates that gap. They immediately walk away with a video they like,
a ringtone they heard, a wallpaper they thought was cool," Scoggins
said.
The offering will also work through text messaging.
'Nuff said! The applications for health promotion are obvious once you climb out of the box.
via RCRWirelessNews
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