On Social Marketing and Social Change

Mobile Tweens

Lisa Foderaro in the NYT looks at the mobile phone market for tweens (8-12 year-olds) and how the decisions are being made by parents to buy them. More are doing it.

Some 6.6 million of the 20 million American children in that age range had cellphones by the end of 2006, according to an analysis by the Yankee Group ...which projects there will be 10.5 million preteen cellphone users by 2010.

A reminder that the digital natives are getting further ahead of the adult adoption curve for new technologies. During a lunch conversation yesterday about social media a group of us became involved in a discussion of 'what all of this is doing to the kids.' A perspective I added was that this was the same conversation our parents were having about the effects on us of growing up with television and transistor radios (remember them - the first portable electronic entertainment?).

Photo and quote via Lynetter.

Social Media: Briefly Mentioned

I am in the midst of the third of three social marketing workshops with the Canadian Health Network (more to come on that) and have not had much time for working on posts. Here are three places to go to feed your social media appetite in the meanwhile.

1. The winners of the YouTube awards have been announced. In fact we used Here It Goes Again for our physical activity break this afternoon.

2. MarketingSherpa writes on How to Market in the Virtual World including cases studies of Toyota in Whyville and American Apparel in Second Life and a number of useful resource links. The bottom-line is (as always for effective marketing) keep it relevant: 

It's still early for brands to begin large-scale marketing in Second Life. This does not mean they should not have a presence there. But before trying to buy and sell or advertise, they might consider building their brand by helping the citizens solve some of the unique problems that are common in Second Life. [Open access until 4 April 2007]

3. The Kaiser Family Foundation released a new report Food for Thought: Television Food Advertising to Children in the United States. Among their findings:

• Television advertising exposure for 8–17 year-olds is 35+ minutes a day.
• Annual average exposure to TV advertising for all products was estimated among children ages 2–7 to be 13,904 (106 hrs); 31,155 ads (230 hrs) for 8–12 year-olds, and 28,655 ads (217 hrs) for ages 13–17.
• Food is the largest product category of TV advertising for all ages (32% for 2–7 year-olds, 25% for 8–12 year-olds, and 22% for 13–17 year-olds).

And the take home message is:

...the study underscores the limited expectations that policymakers should place on public service campaigns on fitness and nutrition. Given these campaigns’ reliance on donated ad space (or limited campaign budgets), it is not surprising that children see very few such messages. For example, children under 8 see one PSA on fitness or nutrition for every 26 food ads; for tweens, it’s one PSA for every 48 food ads; and for teens, it’s one for every 130 food ads. While this certainly does not mean there isn’t an important role for PSAs in the fight against childhood obesity, it does indicate that those undertaking educational campaigns should have limited expectations, or a substantial budget.

Getting Digital and New Media - or else

A sign of the times to contemplate:

The Wall Street Journal reported this week Nike is looking to move its account from Wieden + Kennedy, its agency since 1982, due to the shop's perceived weakness in digital advertising. "Despite its top-notch ability in every other department, Wieden has been slow to adapt to the Internet -- an important arena for a marketer as focused on the youth audience as Nike."

via Just an Online Minute

Social Marketing in the News

What Does it Mean to be an Environmentally Sustainable Company?

…While the dimensions of sustainability just mentioned will continue to be important -- green products, green processes, social responsibility -- I predict that the pendulum has swung: the single most important dimension of sustainability will be energy use or green house gas emissions. Whether talking about scientific consensus or mainstream customer awareness, we're past the tipping point -- climate change will dominate 21st century commerce…

Note: if you are interested in using social marketing to reduce the energy used by your customers or employees (or to change any type of behavior, for that matter)...

ADRA São Tomé and Principe Marks Completion of Anti-Malaria Campaign

In February, the Adventist Development and Relief Agency (ADRA) celebrated the successful completion of an anti-malaria social marketing project in the African nation of São Tomé and Principe that promoted the use of ITNs (Insecticide-Treated bed-Nets) to fight the spread of the dangerous disease…

ADRA’s anti-malaria social marketing project educated vulnerable groups such as young children and pregnant mothers on how behaviour modification strategies can prevent the spread of malaria. The project reached more than 72 communities with drama presentations and conducted workshops in over 120 communities, along with bimonthly workshops for specific professional groups. ADRA also distributed thousands of posters, leaflets, booklets, bumper stickers, and promoted the proper use of ITNs via radio and television media campaigns.

Dozens of local businesses, non-profit and community groups, pharmacies, and health clinics throughout the country partnered with ADRA to sell at reduced prices long-lasting insecticide-treated nets and re-treatment kits for existing nets. The insecticide-treated nets are certified by the WHO to maintain effectiveness for four years or 21 washings. By the project’s completion last month, 22,500 nets and 31,000 kits had been sold.

The project raised national awareness of the importance of using insecticidal nets to 92 percent, and successfully placed mosquito nets in 52 percent of households. Nearly 200,000 people live on the islands of São Tomé and Principe.

Novartis Foundation Partners with Tanzanian Government with Innovative Public Awareness Campaign to Fight Spread of Tuberculosis

“Patients need to know that tuberculosis is a curable disease, drug therapy has become easier to complete, and finishing a course of TB medications will make a life-or-death difference for patients and those around them,” said Dr. Gilbert Mliga, Director of Human Resources and Development of the Tanzanian Ministry of Health and Social Welfare.

“We are using nontraditional approaches to reach and motivate patients with TB and their families to engage our healthcare resources and defeat this disease,” Dr. Mliga said.

A form of social marketing, the street theater effort takes a troupe of Tanzanian actors into places and occasions where people gather and dramatizes how a patient can identify symptoms, get to a clinic and ultimately be cured of tuberculosis. Supplementing traditional media, street theater has proven successful in previous campaigns against malaria and leprosy in other parts of the world.

Tighter Controls on Pokies Needed

Green Party Gambling Spokesperson Sue Bradford says tighter controls are needed on the gambling industry, and particularly on pokie machines.
"There is increasing evidence that not only are pokies damaging in their effect on people, they are also actually deliberately designed to be harmful," Ms Bradford told crowds at an event in Otara [New Zealand] today…

Ms Bradford took part in two events in Auckland today to mark the launch of a social marketing campaign aimed at highlighting the damage caused to families, communities and society by problem gambling.

More on the Kiwi Lives campaign. 

Disaster Awareness Launched as Bay Area Prepares for ‘Big One’

…As the Bay Area faces the specter of a killer earthquake anytime in the next decades similar to the 6.9 Loma Prieta quake in 1989, several private and public agencies and non-profit organizations have partnered up to bring disaster awareness and preparedness to the grassroots, especially focusing on ethnic communities.

On Wednesday, March 14, New America Media (NAM) and Pacific Gas and Electric Company (PG&E) gathered representatives from ethnic media at the PG&E Auditorium. There for two hours, participants brainstormed on how they can help make earthquake preparedness top of mind in the communities they serve…[the] conference was part of the social marketing campaign launched by NAM at the start of the year, aimed at helping ethnic communities minimize loss of lives and property in times of disaster.

HIV Testing: State of the Field and Current Research

…Another community outreach program for rapid HIV testing outreach effectively tailored for homeless youth in San Francisco by Larkin Street Youth Services was described by Chandra Sivakumar.[57] Rapid testing in this population is critical for increasing awareness of HIV status in this high-risk group because many of the youth may not be easily located for results receipt if tested by standard means. The Larkin Street HIV Prevention Program allows for testing of youth in outreach settings. Youth who test positive are linked into care at the Larkin Street medical clinic, which is operated in conjunction with the San Francisco Department of Public Health.
Rapid test use led to 100% of youth tested by Larkin Street staff learning their HIV status vs only an estimated 50% with standard nonrapid HIV testing.

Social marketing, with materials created specifically for homeless youth, has been effectively used to educate youth about the test and address their misconceptions and concerns.

Social Marketing in Public Health Conference

Registration has just opened for the 2007 edition of the Social Marketing in Public Health conference. The dates are 20-23 June 2007 at our usual place in Clearwater Beach, FL. The preliminary program and all the details are available at the conference site. I'll be talking this year about Marketing with the connected consumer: Mobile technologies and behavior change. Early bird rates are available until 20 May 2007. Hope I'll have the opportunity to meet some of you new readers there!

Stifling Innovation in Community Coalitions and Networks

Highly linked and centralized coalitions are less likely to adopt new evidence-based public health programs than ones that are less dense and have more decentralized structures.  That is the conclusion of a study reported by Tom Valente and colleagues that is to appear in an upcoming issue of AJPH. [I had the opportunity to review an advance copy of the article courtesy of Tom.]

These important findings fly in the face of conventional wisdom that expects the adoption of new practices to be greater among dense coalitions than among sparse, or loosely connected, ones, and among ones with a strong central agency. In other words, tightly knit, hierarchical coalitions (think of the 'usual cast of characters' with a lead agency), and efforts to create and manage them, only reinforce the boxes they think and act in - aka groupthink.

The results are based on a study involving 24 communities targeted for interventions to promote the adoption of substance abuse prevention programs. In interpreting their data, the authors conclude: our results suggest that simply increasing network communication or connectedness, or both,among coalition members will not result in improved adoption of evidenced-based practices.

The findings should resonate with readers who work with diffusion of innovations models and serve as a wake-up call for the numerous funders and policy makers who insist on following an ideology of coalition and partnership development that rarely has theoretical, practical or empirical support. I'll let the authors words explain the rest:

Communities that are less dense may have weak ties to other organizations that provide access to resources and power, which can be mobilized to adopt evidence-based practices. Too much density indicates that connections are directed within the group and do not provide sufficient pathways for information and behaviors to come from outside the group. Too much density leaves a coalition ineffective at mobilizing the resources it needs to adopt evidence-based prevention programs...

The main finding from our study is that we should not assume increased communication in the form of network density will always benefit coalition functioning. In this case, it was associated with decreased ability to adopt evidence-based programs. System-level thinking and measures helped us reexamine naïve expectations about how community coalitions function and how to improve their capacity for the adoption of programs that work. [emphasis added]

Hopefully, it may help you and your colleagues reexamine some of your own assumptions about gathering for the common good.

The AARP Market for Online Health Information

The adult market (ages 50+) for online health information falls into four segments according to a report on research conducted by GroupM and Millward Brown.

They find that while more US adults go online for health information, 52% are still ambivalent about doing so. The segments  they identify include:

Senior Hopefuls (15% of the market or 13.1 million)  -  don't currently go online, but would consider it if Web sites were simpler to or a caregiver or gatekeeper searched for them.

Trusted Challenged (11% or 9.6 million) -  a group that routinely goes online, but doesn't look for online health-related information because they question its credibility.

Gatekeeper Users (12% or 10.5 million) - are not confident using the Web on their own, so they have friends and/or family do it for them.

Old School (9% or roughly 7.8 million seniors)  - are considered largely unreachable for marketers via the Internet. This group doesn't go online and believes there is no reason to use the Web.

The researchers point to the advantage of targeting caregivers or gatekeepers as a leverage point for bridging that gap between positive intentions and seeking health information online for oneself. Digital divides continue to narrow for having the technology and the desire to use the internet as a health information resource among the mature market. Yet, having the digital health literacy skills (including being able to filter credible content in searches and then understand and act on it) will be an on-going and growing concern for public health policy.

Voting This Week on YouTube

The engine for boosting the popularity and visibility of video sharing on the internet is presenting awards for the best user-generated videos of 2006. The nominees have been selected in seven categories including best comedy, best musical, most creative and most adorable. View them and vote this week for your favorite.

And if you know someone who hasn't been on YouTube yet, this makes the perfect introduction to what is happening there.

PS - The latest statistics I have seen report 1.167 billion videos downloaded from YouTube in January 2007 (54.7 million unique visitors/month). It is getting harder to ignore.

RIP 5 A Day

The 5 A Day program was quietly retired last week. The press coverage focused on the finding that Fewer than a third of American adults eat the amount of fruits and vegetables the government recommends, a trend that's remained steady for more than a decade.

Actually, the figure from the CDC's BRFSS 2005 prevalence data is 23.2% - less than a third must have sounded better than less than a quarter. For a point of comparison I looked at the data from the NCI evaluation of the program: the prevalence of adults who reported eating at least 5 servings of fruits and vegetables a day was 19% at baseline in 1990; 22.1% in 1994 - 3 years after the launch of the campaign; and 22.7% in 1996.

The NCI evaluation report also noted that the addition of more intensive state level interventions beginning in 1994 had done very little to change fruit and vegetable consumption. In fact, the only deflection in the prevalence was when the campaign first launched with major national leadership and social marketing support from the NCI (that I did participate in). That support declined noticeably after the evaluation report, finally concluding with shifting the program to the CDC. Of course, if some people had known then what they know now, 3% increases (actually a 16% increase over baseline, but epidemiologists don't seem to calculate that way) would have been cause for celebration. The flat line since then supports the idea that the 16% change wasn't a secular trend either - the other favorite toss-off explanation at the time to move the money out of the program and back into research.

Now we have a broken program, 10 years of wasted time, a brand washed away (check with the stakeholders), a new information-based effort to replace 5 A Day that explains to people why more fruits and veggies matter, and bromides such as this (from the MMWR report on the new data):

The lack of success in meeting national goals for fruit and vegetable consumption indicates a need for additional measures to educate and motivate persons to make healthier dietary choices. Nutritional interventions should go beyond increasing individual awareness and target the family, local community, and overall society to eliminate barriers to healthy eating, provide support for persons who are making healthy changes, increase resources for populations with greater need, and emphasize nutritional policies that have an impact on society.

We could also go back to marketing - that's when it worked!

Watch for the one day media coverage: To get people to eat more of these nutrient-rich foods, the CDC, the Produce for Better Health Foundation and other leading health groups are launching a new initiative Monday called "Fruits & Veggies — More Matters." This will replace the "5 A Day" campaign.

I'll be wandering aimlessly.

Towards a More Healthy New York?

The new statewide initiative to create a healthier New York is covered by JLowe at the environmental health blog Impact Analysis. Program initiatives range from the usual suspects in chronic disease prevention to environmental health and infection control in healthcare facilities. Her depiction/expectation for the program sounded too authentic to be passed off as an attempt at humor:

I hope the state of New York can make disease prevention interesting and compelling. There’s something so liberal, earnest and dull about public health.

That's one of those quotable quotes I will be using from now on. As to the prescription?

There will need to be some out-of-the-box thinking to keep this from turning into another juiceless, marginally effective government program. One possibility might be to give it a social marketing spin.

Check out the social marketing links [hint: you won't have to go far]. Thanks for the vote of confidence and the desire to get out of the box! Social marketing has been used in New York state since at least the late 1980s when they based their first comprehensive heart disease prevention programs on the Pawtucket Heart Health Program [pdf]. More recently, social marketing has appeared in some of the HealthierNY programs.

Like all state and Federal agencies, bits and pieces of social marketing get practiced in a few corners of comprehensive efforts to improve public health. Will the leadership in New York have the courage (audacity?) to suggest and follow-through to throw out some of the public health boxes [see liberal, earnest and dull above] and employ social marketing as an enterprise wide effort? After all, the commercial sector doesn't practice marketing on just some of their products. A $200 million 'marketing budget' for public health can go a long way.

And welcome back to the blogging world Impact! The more public health voices in the b-sphere, the better.

Social Marketing in the News

Ads to Entertain than Hardsell (sic)

Advertisements no longer persuade. They are a form of entertainment, complete with its own codes of storytelling… One disturbing trend [among advertisements in India] was that brands which operate in the same category were becoming mirrors of each other… The other feature that stood out in 2006 was the almost complete absence of the rural consumer, except in social marketing campaigns or when a ‘coffee-table’ view India was being presented through shots of Rajasthan… Social messages too had found their way into mainstream advertising (Surf Excel) but there was a thin line between the do-good advertising and exploitative advertising.

Orissa [India] Introduces Female Condom

Stating that so far only men were taking an active role in promoting safe sex because the condoms available in the market were all meant to be used by them, Chaudhury said now women will have the liberty to use `female condom' as per their wish.

`This will enable women to help prevent HIV/AIDS more actively.'

According to OSACS officials, the condom will be supplied to the sex workers through social marketing at a subsidized price of Rs 4 / 5 per pack as against its market price of Rs 40 to Rs 50.

Growing Fruit Fanatics

Second grade students gathered around LeAnn Mitchell, Redwood City [California] Elementary School District wellness coordinator, as she read “The Ugly Vegetables,” by Grace Lin — a story about a little girl who didn’t understand why her garden wasn’t full of beautiful flowers like the other neighborhood gardens.

In the end, the ugly vegetables made a delicious soup that made the neighbors jealous just like the little girl had been. The second grade students brainstormed about possible vegetables to use in a soup such as pumpkins and cucumbers. Once the children had vegetables on the brain, they headed to seats in the cafeteria to try a few new fruits and vegetables…

The food critic program is part of the Children’s 5 a Day-Power Play! campaign is a statewide social marketing initiative designed to motivate 9- to 11-year-old children to eat five or more servings of fruit and vegetables and be physically active for 60 minutes every day.

Health Task Force Releases Recommendations for Improving Care

The citizens health task force appointed by Oakland [California] Mayor Ron Dellums released its recommendations Tuesday, calling for sweeping improvements in programs, a special health coordinator in the mayor's office and a range of new services in schools and poor neighborhoods to close the city's glaring disparities in delivery of care…

Among the task force recommendations:

• Establish a healthy community bill of rights.
• Launch a social marketing campaign aimed at promoting healthful living in Oakland and a more economically vibrant community.
• Create an inventory of existing health care services and identify gaps in access to health care.
• Establish a regional think tank to periodically review health issues in the community.

Adolescent Reproductive Health in Cameroon

The 100% Jeune youth social marketing program in Cameroon aims to address the high STI/HIV prevalence rates and the high levels of unwanted pregnancy. This study evaluates the 100% Jeune program, analyzing its reach and impact on condom use, level of sexual activity, and predictors of condom use...

A comparison of trends over the 36-month study period shows that substantial positive changes occurred among youth. Results of dose response analyses indicate that some of these positive changes in condom use and predictors of use can be attributed to the 100% Jeune youth social marketing program. The program contributed to substantial increases in condom use, including consistent use with regular partners among youth of both sexes. Among males, it also contributed to consistent use with casual partners. The program did not decrease the level of sexual activity or reduce the number of sexual partners, despite efforts to promote abstinence. Observed secular trends indicate that factors besides the 100% Jeune program also contributed to the improvement observed in several areas.

From the Abstract [full text article].

The Healthy Living Social Marketing Initiative

The UK government has published a background document for the national social marketing campaign to prevent and reduce obesity. i quickly read through the entire document: expect no insights. Just the usual academic bromides. They might consider what the industry insiders recommend to address the problem.

Leapfrogging Electronic Health Records

Some of my work has been bouncing up against government and industry efforts to create standards for electronic health records (how the healthcare system - from providers to insurers - shares digital information with each other) and, to a lesser extent, personal health records (how we, the patients, the rhetorical center of health care, have access to all of our health information). In the  meetings I have been invited to attend to represent a 'social media' perspective, I have been amused at the diligent, blinkered development of a system that was described to me by one long-standing participant as making life easier for the stakeholders, not the patients with no clue of what is happening around them

This note at Government Health IT pulls the curtain away for the health IT wizards - for those of you who are Oz fans.

As the Internet takes hold in healthcare then healthcare will increasingly come under the same pressures that other industries have. It's a phenomenon known as leapfrogging, where commercial innovations overtake other considerations such as standards setting, to the point where the standards tend to be pushed by the innovations, rather than vice versa.

The article notes the emergence of Revolution Health as a major player in only a few short months in this arena, and ponders the meaning of this quote from Google's VP:

The lack of easily accessible, comprehensive medical records results in people being in more pain for longer than they should be. Some people are almost certainly dying unnecessarily. Add to this the fact that, in a vain attempt to catch up and to be “safe” in the absence of shared electronic information, a barrage of unnecessary, redundant and extremely expensive tests are run over and over. Some estimates of the inefficiency in the system put the waste at $1 trillion, or more than $5,000 per family.

Seems pretty obvious to me.

A Mobile, Teen Generated Traffic Safety Campaign

The UK government is interested in reducing the number of teen fatalities due to traffic accidents - not just those related to driving.

Research showed that most teenagers have been involved in near misses or know someone who has, most have admitted to being distracted by friends and many get distracted by mobiles. Despite that, road safety remains a low priority for them and they have a cavalier attitude to it, thinking they know it all and that it's not an issue for them.

They elected to have teens produce a video ad aimed at 11-16 year-olds, which they did using a mobile phone. An unbranded website [see video here] and p2p distribution via mobile phones were the pre-launch distribution channels before a branded campaign was unveiled in theaters.

The audience-driven strategy resulted in 29% of the priority group of teens seeing the video within five days. Moral: consumer-centered content isn't just about producing it - they can distribute it too. There's more than 1P in marketing!

And some government agencies do have the courage to trust their audience.

via MediaWorks.

An IM Social Responsibility Campaign by Microsoft

People like you are among the most influential voices in our culture, reaching millions of people who share your commitment to important social causes.

Since they were attentive enough to personally address me in the pitch for the new campaign [bull shitake factor noted], here are the basics for the I'M Campaign by Microsoft. The obvious idea is to have people start using their Live Messenger service.  The better part is that you can choose which of the nine partnering nonprofits you'd like your 'share' of advertising revenues to go to - including the Boys and Girls Clubs of America, National AIDS Fund, Unicef and stopglobalwarning.org. These groups are guaranteed a minimum of $100,000, a portion of the ad revenues generated by your using the services, and there's no cap on how much they might receive. Obviously, the more you use Live Messenger...

How effective can this effort be? Just ask any of the groups who aren't on the list.

The real challenge is getting the person who would never ordinarily think about donating to charity to think about it in a different way.

There is no single way to raise money, show concern or express support. It's all about the behaviors people and their organizations choose to engage in and the [easy and plentiful] opportunities we provide them to do it.

Feeding a Social Network Site

You're convinced that having a social network site makes strategic sense for your organization, cause or program. You've explored how to build one. Now what?

Communispace offers ten lessons learned from its work with over 200 online communities. Among them:

• Invite the right people, keep it private and small.
• View members as advisors.
• Find the social glue.
• Pay even more attention to what members initiate.
• Don't ask too much, too often.

And my favorite: 68 percent of members in their communities are actively participating within 48 hours of joining. One reason: create community building activities that help people quickly understand what the community is about, make them feel comfortable participating, and allow them the means over time to get to know one another.

Here are a few ideas to get you started if you're still at Step #1:

• Stay in touch with your volunteers and allow them to keep up with and inspire each other.
• Keep your distribution partners in the loop and sharing ideas, success stories and resources with each other.
• Link up like-minded program managers or researchers from across the country (or world).
• Enable your board members to continue interacting and exchanging ideas between meetings.

And keep in mind, you're not alone in wanting a more tailored and focused social network site [added link].

Image via Lynetter.

Fallacies of Buzz Builders

What is often passed off as 'the new way' of building word-of-mouth or buzz, social computing or social marketing is mostly the old wine of a broadcasting model of communication being repackaged in the new bottles of social networks. The strategy remains the same, only the tactics differ. Now instead of crafting messages to be delivered through third-party, passive media pipelines, many marketers focus on crafting messages to be delivered through authentic, proactive ones (participants, users, consumers). I refer to this as 'the old world' way of continuing to view communication as a linear process of Source-Message-Channel-Receiver that still dominates most marketing communications in the 'new'  social media world.

BrandWeek has an interview with sociologist Duncan Watts who challenges the precepts of connectors and mavens popularized by Gladwell in The Tipping Point as well as the notion that finding and priming influencers is the ticket to successful buzz making. In fact, the opposite may be true.

BW: How would you advise a marketer to act if they want to start a buzz?

DW: First, they should focus less on who people influence and more on how people are influenced. It sounds like just the other side of the same coin, but the difference is important—identifying easily influenced people, and how they are influenced raises different questions, and requires different research design than looking for influentials. Second, they should also think more about networks, and network structure, rather than treating everyone as behaving independently. And third, they should move away from the idea that buzz can be engineered to achieve some prespecified outcome, and get better at measuring and reacting to buzz that arises naturally.

It is a new world of thinking about how to do communications, not just changing [our] communication behaviors. Yet, as I like to point out in my presentation, it is not how communication works that has changed in the past few years, new media have just made it more obvious. The power is, and has always been, in the networks.

Study: No Need to Ban Cell Phones in Hospitals

After you convince people that using a cell phone won't cause brain cancers, using them in hospitals is one of the next big mythologies.

Calls made on cell phones do not affect hospital medical devices, U.S. researchers said Friday, but store anti-theft alarms might make implanted heart devices misfire.

Tests at the Mayo Clinic in Rochester, Minnesota, showed normal use of cell phones, also called mobile phones, caused no noticeable interference with patient care equipment, they said.

Next - airplanes. Sitting next to someone talking on their phone for an entire flight? I don't think so. Sitting next to someone surfing the web or watching a movie on their phone?

Angel Contributed Content?

Saw this front page and had to share it.

Text: Accident victim's cell phone records incredible views of the other side...

Never know when a camera phone might come in handy.