You've probably heard about, or even participated in a webinar: those teleconferences that feature speakers and slides so that you can watch, listen and learn on your PC. Some include live chats with the presenters, instant polls, and other features. But hosting your own? Why and how?
Why? Here's a starter list.
- Offer professional development opportunities to your employees and partners where ever they are on a continuing basis.
- Introduce new state, regional or national campaigns to partners and stakeholders (rather than flying everyone into a central location).
- Conduct online media briefings with representatives from around the globe.
- Reach and engage geographically dispersed colleagues for briefings and planning sessions.
- Introduce new products and services to potential buyers and clients.
How? MarketingSherpa has open access to their Webinar Buyers Guide until February 18th. The guide includes tips for creating effective webinars, questions to ask vendors when shopping for services, and descriptions and prices of services offered by a dozen webinar vendors. The costs for doing these may be a lot more reasonable than you think.
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