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21 February 2007

Mobile Cause Related Marketing Programs

Planned Parenthood announced a deal with Working Assets to have 10% of all revenues from Planned Parenthood Wireless donated directly to the organization.

“Planned Parenthood members care passionately about women’s reproductive health and rights,” PPFA President Cecile Richards said. “Now they have a smart, simple way to support our work and express that passion with every phone call they make, through a wireless service provider that cares.”

This is just the latest in a number of partnerships Working Assets has established with civil rights and environmental groups and many other progressive causes. The company has similar programs for long distance and credit card services too.

Posted at 02:38 PM in m-Change |

Tags: CRM, Mobile

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