Everybody in the private sector is proclaiming 2007 the breakout year for mobile applications and marketing. New York City is one part of the public sector determined not to be left behind.
“This year, we'll begin a revolutionary innovation in crime-fighting: Equipping 911 call centers to receive digital images and videos New Yorkers sent from cellphones and computers is something no other city in the world is doing,” Bloomberg stated. “If you see a crime in progress or a dangerous building condition, you'll be able to transmit images to 911, or online to NYC.gov. And we'll start extending the same technology to 311 to allow New Yorkers to step forward and document non-emergency, quality-of-life concerns, holding city agencies accountable for correcting them quickly and efficiently.”
Wrap a civic engagement model around that one and sooner or later you may be talking about a new social marketing approach to address structural and social determinants of behavior change.
Flickr and YouTube meet Batman and Robin? Holy Batphone!
Comments