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11 January 2007

Mobile Persuasion Conference

Mobile_persuasion Due to an overwhelming response last Fall, the Mobile Persuasion conference was time- and place-shifted to better accommodate everyone. The conference is now scheduled for February 2nd at Stanford University. If you have an interest in mobile change, here's a chance to hear from people like:

  • Peter Boland, Ph.D. -  BeWell Mobile. Expertise: Using mobile phones to improve health
  • BJ Fogg, Ph.D. – Stanford Persuasive Technology Lab. Expertise: Creating insight into persuasive technology
  • Eric Holmen, Executive Vice President, Smart Reply. Expertise: Marketing with mobile phones
  • Deb Levine  - Internet Sexuality Services, Inc. Expertise: Creating mobile services that change sexual behavior
  • Justin Oberman  - Founder,  Mopocket. Expertise: Using mobile phones for social change
  • Sebastien Tanguay - CEO,  My Food Phone. Expertise: Changing eating behavior via mobile imaging
  • Marcus Yoder  – SVP,  Veeker. Expertise: Using mobile video to change the world

There are already over 200 people who have registered for the conference. And a special thanks to the Centers for Disease Control who are one of the conference co-sponsors!

Posted at 05:42 PM in m-Change |

Tags: Behavior Change, Marketing, Mobile, Mobile Persuasion

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  • Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study
    Describes the development of five communication campaigns that focused on naloxone, MOUD, and stigma reduction as part of a community intervention study (n=65) to reduce opioid deaths.
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    This book weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help."
  • SAGE: Social Marketing: Six-Volume Series
    Bringing together seminal texts from diverse sources, this six-volume set organizes the field of social marketing, highlights its global scope and empirical contributions, and present its current growth and dynamism. Each volume addresses specific themes: conceptual frameworks and common ground, social marketing in the developed world, social marketing in developing countries, applications for sustainable behavior and environmental protection, and deepening and expanding its impact.
  • An integrative model for social marketing
    The model pulls together social marketing ideas and practices from the diversity of settings in which they have been developed and allows practitioners and academics to use a common set of concepts to think about and design social marketing programs. The model gives social marketers more latitude in how to use price and place in the design of programs and how to approach social change and public health in the years ahead through market‐based reform.
  • Transformative social marketing: Co-creating the social marketing discipline and brand
    The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing theory and advertising practice to develop a model for transforming social marketing thought, research and practice.
  • The new technology: The consumer as participant rather than target audience
    The original argument against social marketers having "target audiences."
  • Consumer-based health communication
    The foundational work behind the creative brief as used today.
  • Social marketing and public health intervention
    The first widely cited article on using marketing for public health programs that focused on its application in community approaches to preventing heart disease. The essential principles still hold.
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