With all the chatter about incorporating social media into our work, other channels of communication often get overlooked. One of those is email. No, not that pesky, unwanted intrusion by strangers into our lives but the well-timed and informative conversation from one of our friends. Many programs have such lists of friends - people who opted into receiving newsletters or e-alerts, are supporters or donors, and for whatever other reason gave us permission to contact them via email (but not too often please!).
For folks who want to delve into the latest thinking and state-of-the-art practice for email campaigns, try this resource of white papers sponsored by the email experience council.
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