Government Marketing 2007: Collaborating with stakeholders to connect with a diverse audience. February 20 - 22, 2007, Canberra, ACT, Australia. This conference is promoted as a learning and networking event to give you access to outstanding tried and tested government marketing strategies. Some of the presentation topics include:
- Embracing An Upstream Social Marketing Approach
- Engaging The Community To Change Behaviours
- Adding Commercial Marketing Thinking To Social Marketing
The Social Marketing in Public Health Conference, June 20-23, Clearwater Beach, FL. Now in its seventeenth year, the conference is designed for public health professionals and health educators in a variety of settings. The conference has two related components:
- The Training Academy, June 20-21, 2007, gives participants an overview of the social marketing approach and basic principles and practices associated with audience segmentation and formative research, strategy development, and program development. Case studies are used to illustrate how social marketing can be applied to the development of public health interventions.
- The Main Conference offers a combination of plenary presentations by internationally recognized social marketing experts on topics of interest to intermediate and advanced attendees. Concurrent sessions, both invited and selected from responses to the “Call For Abstracts”, round out the agenda with specific examples of how social marketing has been applied in public health settings.
Registration fees are not yet posted on the conference web site, but for those of you planning ahead the early bird rates are $300 each (or $150 for full-time students) for the Training Academy and Main Conference, or $495 ($250 for students) for both.
The deadline for abstract submissions is today, December 1st, but late submissions will be accepted for another week or so. Abstract guidelines.
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