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03 October 2006

What Teens Want

If your job includes communication and marketing with teens, you will definitely benefit from the knowledge and insight at the conference on 'What Teens Want.'

...the short answer is they want a lot of things, but primarily they want to create an identity, want to connect with others, want to create, want to change the world, want to be older than they are, want to have fun, and as a driving force, they want to do this now.

Anastasia at Ypulse outlines her notes from the meeting:

1. The basics about teens
2. Word of mouth
3. User-generated-content
4. Mobile lifestyle
5. Social networking
6. Engagement
7. Customization
8. Lessons from The N
9. Social activism through consumption
10. Trend creation

And includes these lessons from The N for marketing with youth [though I suggest you consider applying them to a much broader age range]:

1. Institutionalize experimentation
2. Don’t try too hard
3. Encourage participation
4. Allow your audience to inspire you
5. Better ingredients, tastier results
6. Make it easy to be an ambassador
7. Yield control

via Jointblog

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Posted at 04:10 PM in Audience Insights |

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