Government Publishes Its Health Challenge For England
The Health Profile of England, shows the full scale of public health improvements over recent years and highlights the problems we continue to face. Health Challenge England - next steps for Choosing Health sets out public health achievements since 2004 and the next stage of that programme of action…
Public Health Minister Caroline Flint said: ‘… We are learning the lessons of what has and has not worked in influencing the choices people make about their health. Working closely with a range of stakeholders from the health, commercial and voluntary sectors we have found out more about why people don't make healthy choices. Only by knowing this can we be more effective in tackling obesity and targeting the right services to the right people’…
The new Obesity Social Marketing Strategy will be launched next year.
Copies of the Health Profile of England and Health Challenge England - Choosing Health the Next Steps are available on the Department of Health website.
Plan to Tackle HIV Along Highways
The National Highways Authority of India (NHAI) is working out a strategy to combat HIV/AIDS by addressing the vulnerability of people and groups travelling along major highways.
The objective of the project, part of NHAI’s social responsibility programme, is to target migrant population known to be at greater HIV risk due to the impact of multiple factors.
These include non-conducive atmosphere, poor family support, poor access to healthcare, unsafe sex and easy access to brothels that have come to dot several highways.
Taking advantage of its natural reach and sphere of influence, the NHAI is planning to launch a massive programme to prevent/control HIV infection and trafficking along some of the highways by addressing risk factors among mobile populations…
The proposal, in itself, is quite broad-based. It is even looking at setting up of condom vending machines along the highways. Surveys are on to identify condom depot holders that can facilitate social marketing of condoms.
(PRODUCT) RED Combats HIV/AIDS by Funneling Portions of Sales to the Global Fund
…"(PRODUCT) RED is unique in the world of what they call 'cause-related marketing,'" said Dan Rosan, program director for public health at the Interfaith Center on Corporate Responsibility (ICCR), a coalition of 275 faith-based institutional investors with over $100 billion in assets. "It's always important to be skeptical of any sort of social marketing or cause-related marketing."
"The key aspect of cause-related marketing is not some nebulous goal such as raising awareness--the key is the money," Mr. Rosan told SocialFunds.com. "The very important thing about (PRODUCT) RED is that the money is substantial--it will probably end up being in the hundreds of millions of dollars over many years, and the money goes to a very important place," namely the Global Fund.
Expert Panel Can't Identify Cause of Floods in Certain Areas
An expert panel couldn't identify why some areas in Hamilton [Ontario, Canada] are more vulnerable to flooding than others.
But Carl Bodimeade, chair of the Independent Community Panel, told members of the Public Works, Infrastructure and Environment committee this week his group has urged city staff to improve its flood reduction plan and examine every location of Hamilton to prevent future dangerous flooding…
Among the panel's 26 recommendations, which were presented to politicians this week, included urging city staff to create a comprehensive Flood Reduction Program to mitigate the impact of severe storms; the city should incorporate 'severe storms' on its emergency response list; improve its communication plan that incorporates a 'social marketing plan', and encourages residents to take steps to avoid future flooding events; city staff should create an education awareness program about the dos and don'ts of flood insurance; and the panel warned politicians that city staff and residents should be prepared that severe rainstorms could become more frequent due to global warming and climate change.
Workshop Aims to End AIDS Stigma
A workshop to train public officials and social activists in managing behavioural change towards people with HIV/AIDS opened in HCM City {Vietnam] on Tuesday…
Social Marketing Techniques in Behaviour Change Communication, as the workshop is titled, seeks to impart the skills needed to evaluate, improve, and manage behaviour change campaigns.
Behaviour change communication has been identified as a critical component of the Government’s National Strategy on HIV/AIDS Prevention and Control to 2010.
Province Offers a Little Help With the Heating Bill
The cost of buying a high-efficiency furnace just got up to $750 cheaper for Nova Scotians.
The province announced a furnace rebate program Friday, the first initiative of its new agency responsible for helping people conserve energy…
"We’re trying to change a culture here in Nova Scotia," he said.
"A big part of Conserve Nova Scotia is going to be about marketing — social marketing."
Technorati Tags: Energy Conservation, Floods, HIV/AIDS, National Health Policy, Obesity, Project Red, Social Marketing
Comments