Region's Catholic Communicators Share Marketing Success Stories
Catholic communicators touted their successes at an international meeting that attracted Catholic audiovisual producers from all over Asia…
The Asian unit of SIGNIS organized the seminar. SIGNIS is a worldwide Catholic association for broadcast, electronic and new media professionals as well as academics and others in the field of communications.
Speakers discussed social marketing, which they defined as employing commercial marketing techniques in promoting values and value-based products.
They agreed that the main problem with Church media centers is their inability to successfully market their products.
Ads With Heat: HIV Campaigns Using Controversial Images Debated at Forum
HIV is a gay disease. Intrigued by that text? Offended? Does it make you resolve to practice safe sex in the future? That phrase is part of an HIV prevention campaign that recently began in Los Angeles and it is intended to wake up a complacent gay community…
Better World has created a number of these social marketing efforts to address sexually transmitted diseases or HIV among gay men. Some have been popular, others controversial.
At a September 26 forum … the effectiveness of such campaigns was discussed and debated. The forum did not reach a conclusion about whether or not this blend of public health with marketing and advertising works. What was clear is that objections to some ads are as likely to come from the gay and AIDS communities as they are to come from America’s right wing.
UK Food Industry, Government Form Nutrition Steering Group
The UK’s Food Standards Agency has joined up with the Department of Health to form a Nutrition Strategy Steering Group (NSSG) that aims to improve public health through diet and nutrition policies. Its first project: assessing nutritional front of pack labelling schemes…
Also on the NSSG's agenda is the reformulation of food to make convenience foods healthier, and make healthier options more mainstream…
The NSSG will also take responsibility for initiatives to promote food to children…
The fourth item on the NSSG's agenda is the Healthy Living Social Marketing Campaign that aims to reduce obesity through a combination of promoting exercise and promoting a balanced diet.
Safety Officer Mooted for Strip
Concierges could be introduced into clubs on Townsville's [Australia] nightclub strip if findings of a safety audit of the area are accepted and implemented.
A survey of revellers on Flinders St East over two months in July and August found people would feel safer if they had someone they could approach inside a club…
Ms Kennedy said the reason for the survey was to develop a social marketing project which promoted the area as a great place to go out where people felt safe.
She said the program was based on a safe project in Toowoomba which audits venues and offers awards to those venues which prove to be 'caring and sharing nightclubs'.
'Big Food' Marketing Guru to Act on Obesity
A marketing expert who used to help sell products criticised for being high in fat, salt and sugar has been put in charge of the Government's forthcoming campaign to tackle obesity in children.
Chris Holmes, a former marketing executive with Nestle and Kraft, is heading the Department of Health's 'healthy living social marketing team'. He leads a group of civil servants who are drawing up a long-awaited programme of action on obesity that ministers plan to unveil in the spring. The disclosure raises questions about whether the strategy will be tough enough on such firms, and how someone from 'big food' got the job.
Technorati Tags: Health Communictions, Health Education, HIV, Nutrition, Obesity, Social Marketing
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