New online behavior data from Nielsen/NetRatings today including the top ten web sites 12-17 year-olds visit. Plus this (from the release):
In September 2003, kids ages 2-11 spent average of six hours and 39 minutes online; this September, that average had increased 41 percent to nearly 9 hours and 24 minutes. Teens spend even more time online, increasing 27 percent from an average of 21 hours and 4 minutes in September 2003 to 26 hours and 48 minutes in September of this year.
“The Internet is as much a part of children’s lives as TV, school and books,” said Cassar. “It provides entertainment, social interaction and educational opportunities. We can expect the time kids spend online to increase along with expanded offerings on the Web and the growing network of their friends and family who use the Web frequently.”
If your work touches kids or teens and you need another reason to visit social network sites.
Photo from Lynetter (my favorite photojournalist of Online Developments).
Technorati Tags: Children, Online Behavior, Social Network Sites, Teens
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