Seal of Approval
…In the coming weeks, MacKay will broadcast the skilled trade careers message at every high school on the [Prince Edward] Island, with a special emphasis on educating female students about the wealth of skilled trade career possibilities.
“I think a large part (of my job) is a social marketing campaign because there is only nine per cent of girls in (skilled) trades now. And we’re having a skilled (worker) shortage facing us so half the population is pretty much opting out of that,” she says.
Perdices Pushes for Ban on Sale of Water to Ships
Dumaguete [Philippines] Mayor Agustin Perdices Saturday said he will ask the City Council to pass an ordinance regulating the sale of water to ships in a move aimed at protecting the limited water supply in the city.
"We don't know how long our water supply will last," he said at a press conference launching the social marketing campaign of the Dumaguete wastewater project. See also
Officers Get Mixed Reviews
…Among the suggestions listed to curb underage drinking, the work group recommended that the [University of California, San Diego] administration implement exams throughout the week, including on Fridays, to encourage students to attend class…
The group suggested investigating several new methods to wage a “social marketing” campaign on the RSOs’ [Residential Security Officers'] behalf. In order to improve the body’s image, the report proposed that resident advisers handle more noise complaints and lock-outs on their own.
Cut-outs Mark Beginning of Awareness Campaign
[Tufts University] Freshman Louis Mittel walked by Tisch Library yesterday evening. Something caught his eye as he walked down the steps from the library patio: a decorated life-size cardboard cut-out of a person. Painted on the cardboard, a message read, "Got consent? Even Captain Morgan gets consent!"
"It just seems pretty bizarre," Mittel said.
Mittel's confusion is just one reaction to what is the beginning of a semester-long social marketing campaign that uses advertising strategies to address social issues. In this case, the campaign aims to foster discussion about issues including rape, drug use and alcohol use on campus.
Kenya: All Set for DDT Use As Ban Lifted
But if Dr Kochi [head of the malaria programme at WHO] has his way, PSI's social marketing approach to malaria control could also change. Dr Kochi wants to standardise mosquito nets so that, instead of a welter of competing styles that must be home-dunked in pesticide, a few makers of factory-coated nets, which kill insects for years longer, are left to compete on price. He dismisses the "social marketing," concept, in which nets are branded and sold cheaply, instead of being given away.
The World's Biggest Short Film
The 1 Second Film project is actually an ambitious 5 phase program through 2011 (on 11/11/11 to be exact), culminating in the creation of the 11,111 Second Film - an animated feature film created by millions of people during thousands of simultaneuous events around the world.
In each phase, the campaign has chosen a different cause - from women's rights in the first phase to global warming and global poverty in subsequent years. As it stands, the project is a wonderfully creative concept with hooks to engage a loyal community of "producers," an ambitious mission and a focus on encouraging collaboration (both in creating art and funding the project). It is another in a string of highly creative and ambitious social marketing projects online led by visionary individuals that want to do more to help a social cause than simply write a check to an existing charity.
Unhealthy Foods Get Chop From Tuck Shops
Unhealthy food will be banned from school tuck shops next year under [New Zealand] policies designed to help control a worsening obesity epidemic...
It is part of the $76.1 million committed in this year's Budget for anti-obesity work over four years.
Others are nutrition training for teachers, guidelines - yet to be written - on food advertising to children, expanding the Push-Play social marketing campaign to promote "screen-free" time, encouraging public servants, including at the Ministry of Health, to lead by example in being more physically active and using music, screen and sport stars to promote healthy choices to young people. See also
Push for Condom Use in State
The campaign is aimed at the most vulnerable groups like sex workers, promiscuous individuals and communities who face discrimination and stigma of HIV/AIDS.
It is targeted towards high-risk groups in 22 high prevalence districts mapped by the government and is being undertaken by the Maharashtra Condom Social Marketing Project [India].
Much Has Changed During AIDS Walk’s 15 Years
Ms Galloway says as the realities surrounding HIV/AIDS have shifted so too has the tone of the walk.
With the advent of anti-retroviral treatment in 1996, the outcome changed for those infected. Ms Galloway says people are now living longer and this in turn has changed the public perception.
“This has made prevention work more important than ever as many people in our communities have relaxed their guard or even think there is a cure for HIV/AIDS,” she says.
“Our messages don’t change. We promote safer sex and for some people that may mean abstinence but certainly condom use, the hope for microbicides, and social marketing campaigns that focus on behaviour change strategies so people are more aware of the risks of transmission for themselves and others.”
Technorati Tags:
Alcohol Abuse, Drug Use, Health Communication, Health Education, HIV/AIDS, Malaria Control, Obesity, Physical Activity, Rape, Skilled Trade Careers, Social Causes, Social Marketing, Underage Drinking, Water Conservation
Comments