Lunch with Chef Ann
Chef Ann insisted to me that teaching kids about good food "has to be part and parcel of an education program. And all the stakeholders have to participate: the administration of the school, the food services people, the educators, the children and their parents. You have to teach everybody. You need an educational component and you need social marketing and community outreach to teach parents that letting kids eat Pop Tarts, potato chips and Coke for breakfast is really bad for them."
Reducing Infant Mortality in Africa
A simple $3 insecticide-treated mosquito net for every African child, for example, could reduce overall child mortality rates by 20 per cent by protecting against malaria, the number-one killer of children in Africa. The net works as a barrier between the body and mosquitoes that carry malaria.
Even when they are available, these nets are beyond the means of the average African family, yet some donors recommend selling them under an approach known as “social marketing.” However, Professor Jeffrey Sachs, the UN Secretary- General’s special adviser on the MDGs, argues that they should be heavily subsidized or given away free. “Mothers and children are dying of a completely preventable disease because we are trying to sell bed nets. Let me urge the end of social marketing today.”
Strategy & Management: Richard Baker - Ethical Recruitment Attracts CEOs Too
…CSR is a good strategic fit for Boots. After all, as a healthcare company, its business revolves around improving the quality of life of its customers.
Not only is Boots one of the UK’s most trusted brands, it is also one of its most responsible, according to this year’s BITC index which places the company at number ten overall, and as a top retailer.
Boots trades on its healthcare experience – “the ladies in white coats” whose advice can be trusted.
This expertise differentiates it from cheaper supermarket competitors. It also means that the company can take a lead in public health campaigns.
In January, Boots helped half a million people quit smoking, through weekly consultations with pharmacists in store, as part of its “Change one thing” social marketing campaign.
Minors: Alcohol is Readily Found
…a $300,000 grant Purdue just received from the Department of Education… will be used for a comprehensive approach to address high-risk and underage drinking in first- and second-year college students… A workshop for students, campus officials and community leaders will be held later this month. Purdue also will use the grant to evaluate intervention programs and for a social marketing campaign…
Too Much 'Respect' to Curb Infections?
"There's never been a campaign like this in Canada," says Winston Husbands, co-director of the African and Caribbean Council on HIV/AIDS in Ontario (ACCHO), the group behind the campaign.
"Campaigns in the past never really spoke to people from Africa and the Caribbean."
Just over a year old, the group is funded by the AIDS bureau of the Ministry of Health. Its massive social marketing campaign includes a website, print ads and spots on television and radio, all the way from Windsor to Thunder Bay, at a preliminary cost of $450,000.
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