The CEO of Jupiter Research responded today to a number of posts about their use of the term 'social marketing.' David Schatsky writes on his blog :
If we find over time that the term loses its relevance in our industry we'll revisit it. We have renamed coverage areas in the past. But for now, and with no disrepect to those who have worked at the other social marketing for years, whose efforts I applaud, I think the name for our coverage area is appropriate in our context and will stick with it.
And don't miss the closing pitch for new business from government and non-profit agencies. I remain 'astounded.'
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