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Liz Losh

This week I participated in the following forum about social marketing and HIV prevention, sponsored by CHAMP (the Community HIV/AIDS Mobilization Project):

Selling Us to Ourselves: Is Social Marketing Effective HIV Prevention?
Tuesday, September 26th 6:30 - 8:00PM
LGBT Community Center
208 West 13th Street (btwn 7th/8th aves.)
New York City
Free and open to the public

Community responses to and media coverage of the the Have You Been Hit, Not Fabulous, and HIV is a Gay Disease campaigns indicate that there are some non-trivial reservations being registered about how social marketing functions as public rhetoric. As a panelist, I expressed my personal concern that using the conventional tools of the advertising industry may reinforce dominant ideologies about race, class, gender, and consumerism, and I wasn't the only skeptic on the panel or in the audience. PowerPoint presentations will be posted soon at the CHAMP site.

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