Community Anti-Drug Coalitions of America is sponsoring an audio conference on social marketing Thursday, August 31st.
Effective social marketing programs include more than a message or a
mass media campaign and much of what it takes to put together a
comprehensive social marketing program is already being done by
coalitions around the country. This session will outline the steps for
developing a strategic social marketing plan. Discussion will include
the differences between social and commercial marketing, use of logic
models, the importance of research and evaluation and tactics that
social marketers use to implement behavior change.
Registration information here.
technorati tags: CADCA, Conference, SocialMarketing
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