Pakistani Sex Workers Fight AIDS
These six female sex workers (FSWs), belonging to a community, especially vulnerable to the HIV/AIDS pandemic, have mobilised themselves and taken up social marketing of condom as one of their tasks.
They have not only begun to use them for prevention, but have convinced the women in their community that its use is not just for "preventing pregnancies" but helps protect them from sexually transmitted infections (STIs). And best of all, they have started stocking them up in their homes for easy access for the rest of the community and for free too.
The President’s Emergency Plan for AIDS Relief: Physicians for Human Rights Analysis of Selected Issues
Physicians for Human Rights (PHR) commends the President’s Emergency Plan for AIDS Relief (PEPFAR), recently released by Ambassador Randall Tobias, for outlining some important strategies, but believes the plan requires more funding, is weak on prevention and is short on details, especially on using generic drugs and recruiting and retaining health workers.
PHR’s chief concern is that the Plan fails to emphasize several of the most important prevention strategies for the general population, in particular comprehensive sex education and condom distribution…
The five-year plan fails to include condom distribution to the general population through social-marketing [sic] and other strategies, instead limiting condom distribution to groups traditionally considered as high-risk groups “those who are infected or who are unable to avoid high-risk behaviors.”
GMHC Ads Target Bkyln Black Women
The Women’s Institute of Gay Men’s Health Crisis (GMHC) has launched a new AIDS awareness ad campaign for women of color in central Brooklyn [New York]. The image shows an illustration of three women; it reads, “AIDS. Protect yourself. Protect each other. We can help,” and includes contact information for GMHC…
“In Chelsea, where there is the highest incidence of HIV in the city, we do social marketing campaigns that target gay men.” Hill pointed out GMHC’s crystal meth campaign in that neighborhood.
“It’s much more than slapping up a poster on a billboard or side of a bus,” she said. “It’s about having a campaign target a community then having staff and peers who come from and are comfortable with that community to do the one-on-one work.”
Uganda: Drug Firms Now Selling Sickness
…By now almost anyone has been target of "informing messages" and disguised advertisement of medical solutions (a violation of the spirit of medical regulations and the Hippocratic Oath) that are on the increase.
Take a critical look and it gets apparent that they are part of a whole package - products of unorthodox marketing approaches: cause marketing, 'social marketing' or stakeholder 'education'. It is well thought out…
[“]Pharmaceutical companies are actively involved in sponsoring the definition of diseases and promoting them to both prescribes and consumers. The social construction of illness is being replaced by the corporate construction of disease."
Researchers Will Tap Into Freshman Drinking Myth
…Data from the study will be used to create social marketing and health advertising campaigns warning UF students of the consequences of high-risk drinking…
The new campaign will highlight short-term affects of excessive alcohol consumption like weight-gain, violence and poor academic performance, Dodd said.
"It's a much more targeted approach, and it's one aimed at their perceptions at what it means to be a student," she said.
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