The Hartman Group looks at seven lifestyle trends affecting food consumption behaviors among boomers. Think: balance, authority, simplicity, vitality, mobility, authenticity and control.
Some of these ideas have clear implications for program implementation. Also consider how they might influence the types of behaviors you design for people to choose and eat more healthy foods.
via The Morning Cup (free subscription required)
Technorati Tags: Audience Insights, Boomers, Eating Behaviors, Trends
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