L.B. Meth Report on its Way to Council
…Also to be presented at the upcoming [Long Beach, CA] City Council meeting will be a much more substantive report prepared by a group of local health care and research organizations: CARE, the Long Beach Health Department, the Cal State Long Beach Center for Behavioral Research and Services, the Tarzana Treatment Centers and the Gay and Lesbian Community Center of Greater Long Beach...
Those agencies and organizations advocate a social marketing campaign centered on the drug and more social support groups for parents, students and meth users. The problem calls for improved collaboration between those involved in prevention, health care, research and treatment.
A Clear Solution for Dirty Water
… Allgood was demonstrating PUR™, a modest-looking packet of powder that quickly turns turbid, health-threatening water into the kind of liquid most of us would pay to drink out of a bottle. PUR was developed in the late 1990s by household products giant Procter & Gamble (P&G) and shares its name - but not its technology - with home tap water filters sold by that company in developed nations. Now PUR occupies a place at the forefront of P&G's Children's Safe Drinking Water Program, a philanthropic initiative that Allgood directs…
"Because we're in social marketing, we have a great belief that if you pay for something, you're much more likely to use it than if it's handed to you," she says. Of PSI's alliance with P&G, she says, "We're learning a lot from one another. They don't know particularly well how to reach the bottom of the pyramid in the countries we work in; that's what we know really well. But they know things about brands and brand management and sophisticated marketing and sales techniques that we [can] learn from them."
Greener to-Go Boxes Debut at Food Court
…The 10-person Sustainable Dining Committee, composed of students, alumni and Dartmouth Dining Services administrators, internally formed a social marketing subcommittee to encourage students to dine more sustainably. Nalgene water bottles with information about sustainable dining printed on the side, for example, might be distributed.
Armed with his own personal lunch kit consisting of a Tupperware container, cloth napkin and metal silverware, Merkel tries to dine sustainably every day. He would like to see students adopt similar practices, such as bringing eco-mugs and Nalgenes to dining halls.
Reducing Infant Mortality in Africa
...However, Professor Jeffrey Sachs, the UN Secretary-General’s special adviser on the MDGs, argues that they [insecticide-treated mosquito nets] should be heavily subsidised or given away free. “Mothers and children are dying of a completely preventable disease because we are trying to sell bed nets. Let me urge the end of social marketing today.”
UNICEF is following Prof. Sachs’ recommendation. In the village of Chatowa, in Malawi, malaria wreaked havoc for many years, killing children and rendering adults too ill to work. Fed up, the villagers have rallied to stop this deadly disease. In June 2004 they formed, with government support, a health committee to sell insecticide-treated mosquito nets, subsidised by UNICEF. Thanks to the new initiative, the number, of cases of malaria has been cut by half.
Comfort Solutions by King Koil Continues Support for Breast Cancer Research
Top 10 bedding producer Comfort Solutions by King Koil will continue to support breast cancer research this year, marking another social marketing initiative in the bedding industry. [Free registration required for full story]
Technorati Tags: Breast Cancer, Health Communication, Health Education, Malaria, Methamphetamine, Safe Drinking Water, Social Marketing, Sustainability
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