CGC Comes to Public Health

The use of consumer generated content (CGC) has stepped out of the commercial sector and squarely into the public health arena.  First up is the announcement of the creation of think HIV. From the press release -

think HIV On line Community: think HIV online will serve as an interactive community that will launch following the premiere of the THINK HIV documentary on August 18th.

Alive at 25 – National HIV vlogging Competition: Beginning June 5Th and running until June 30Th, young people ages 13-25 from around the country are encouraged to submit essays of 250 words or less at think.MTV.com on why they should be selected as the exclusive think HIV vlogger (video blogger) for their state.

THINK HIV Documentary:  MTV News & Docs – in partnership with Kaiser – will produce THINK HIV, a documentary in which young people themselves tell the story of how their generation has been impacted by the virus.

A second teen HIV CGC project is also co-sponsored by the Kaiser Family Foundation.

SCENARIOS USA and the RAP IT UP campaign - a partnership of BET and The Kaiser Family Foundation - have launched a scripting writing contest to offer the first generation born in the era of AIDS the opportunity to provide a perspective and make a statement on the epidemic.

More about RAP IT UP is available at the campaign website. The campaign is also looking for people to serve on the Selection Committee to help choose the winning story. A great way to help the cause and also get an inside look at a CGC campaign. Sign up here before June 13Th. 

If you have a program aimed at teens or young adults (not just one focused on HIV/AIDS either), encourage submissions for both the vlogger essay and scriptwriting competitions. Engage in the new media revolution!

Technorati Tags: BET, CGC, HIV/AIDS, Kaiser Family Foundation, MTV, scriptwriting, vlogging