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13 May 2006

Web Conferencing for the Rest of Us

The public health and nonprofit environments in which most social marketing and advocacy campaigns are planned and carried out are notoriously resource poor. This becomes especially evident when groups are trying to jointly plan county or state (let alone national or international) initiatives and just the time and money for the travel to get together becomes a major hurdle. Online conferencing has been an (unaffordable) dream for many, but perhaps Vyew is an opportunity to change all of that.

Vyew_screenshot_1

Imagine up to 20 members of your team being able to simultaneously review and comment on formative research studies, environmental scans, marketing plans, creative concepts and products, and all those other aspects of planning a social marketing program that involve 'seeing' as much as 'hearing.'

And there's more...

  • Upload documents and photos (.doc, .jpg, .xls, .ppt, etc.) and annotate them in real-time.
  • Use VyewStorage to store up to 25MB of data
  • Instant text chat with other meeting room members
  • Create photo slideshows and set them to a MP3 track
  • Share Google searches
  • Pull up a Yahoo! Maps in your VyewBook
  • Save and email annotated pages
  • Send email invitations to guests
  • Enjoy persistent sessions – Vyew remembers where your meeting left off at, so creators can resume their sessions even after logging off and logging back on.
  • Talk to your meeting participants with a free voice conference call service offered through freeconferencecalls.com

Vyew is a browser-based conferencing and always-on collaboration platform that provides instant visual communication without the need for client downloads or installations. And while it's still in beta - it's free.

I'm trying to get a few colleagues to use it as we finish planning a workshop we'll be doing together at the USF Social Marketing in Public Health conference. Let us know how you make out with it.

[BTW - Have been using Sphere it! and the bookmarklet is a great tool for finding blogs on topics that you're reading about and for monitoring reactions to news stories on other news sites and blogs.]

Thanks to Guy Kawasaki for the Vyew tip!

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Posted at 06:52 PM in Marketing Management |

Comments

Reza

Hi there,

Thank you for posting on Vyew. We are thrilled to inform you that Vyew 2.0 is going to be released in mid-July.

Our up coming release 2.0 has some unique and very useful new features. For example, it can support multiple VyewBooks. These VyewBooks which can be divided by customers, projects, interest, and more can be saved and open. Additionally, you can now mix and match pages from various file types or layered them together inside the same VyewPage which makes Vyew even more powerful in a collaborative environment.

We can provide you a sneak preview of this new version should you be interested. Please email me at [email protected] and I will be glad to send you the URL.

Sincerely,

Reza Gosal

Posted by: Reza | 06 July 2006 at 02:42 PM

Des

Any chance of an update on how you have found VYEW in practice?

Posted by: Des | 02 July 2006 at 07:34 PM

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  • Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study
    Describes the development of five communication campaigns that focused on naloxone, MOUD, and stigma reduction as part of a community intervention study (n=65) to reduce opioid deaths.
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    Bringing together seminal texts from diverse sources, this six-volume set organizes the field of social marketing, highlights its global scope and empirical contributions, and present its current growth and dynamism. Each volume addresses specific themes: conceptual frameworks and common ground, social marketing in the developed world, social marketing in developing countries, applications for sustainable behavior and environmental protection, and deepening and expanding its impact.
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    The model pulls together social marketing ideas and practices from the diversity of settings in which they have been developed and allows practitioners and academics to use a common set of concepts to think about and design social marketing programs. The model gives social marketers more latitude in how to use price and place in the design of programs and how to approach social change and public health in the years ahead through market‐based reform.
  • Transformative social marketing: Co-creating the social marketing discipline and brand
    The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing theory and advertising practice to develop a model for transforming social marketing thought, research and practice.
  • The new technology: The consumer as participant rather than target audience
    The original argument against social marketers having "target audiences."
  • Consumer-based health communication
    The foundational work behind the creative brief as used today.
  • Social marketing and public health intervention
    The first widely cited article on using marketing for public health programs that focused on its application in community approaches to preventing heart disease. The essential principles still hold.
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