Steps-up: Toward a Healthier Michigan
Statistics available on Michigan.gov state that 75 percent of Michigan residents do not exercise even 30 minutes a week. This is what the state of Michigan hopes to combat with the new program Michigan Steps-Up.
"[The] program is a social marketing campaign designed to promote increased physical activity, healthy eating and reduced tobacco use among Michigan citizens," said Sustrich… The program combines efforts of the community, faith-based groups, schools, the healthcare sector and Michigan businesses to promote healthy lifestyles among Michiganders.
Tubbies Taking Over
Being obese at 40 effectively strips seven years from your life, an Obesity Summit at Parliament House in Brisbane was told yesterday…
Social marketing researcher Neer Korn said when people heard the term obesity, they thought of guests on Jerry Springer and morbidly obese people. "The body mass index is much narrower than that, but people think it is somebody else, not them," he said. "They don't regard themselves as overweight or obese." Mr Korn said the debate should be switched around to the more positive aspects of wellbeing that could be changed by doing something positive for themselves…
The summit was told that reforming school tuckshops and activity levels among our young was just the start of the wide-ranging community response which would be needed to tackle the obesity epidemic. Premier Peter Beattie, who has banned soft drinks from schools as part of tuckshop reform, said the obesity issue was too important not to tackle.
Global Challenges | Nation Examines Condom Brand Promotion, Marketing in Kenya
Kenya's Nation on Tuesday examined condom brand promotion and marketing to prevent sexual HIV transmission in Kenya (Ayieko, Nation, 5/2). According to a recent United Nations report, HIV prevalence in Kenya decreased from 13.6% in the 1990s to approximately 6% in 2003. Although it is unknown how much social marketing has contributed to the decline, there is evidence that more people in the country are using condoms, according to Warren Buckingham, Kenya interagency coordinator for the U.S. President's Emergency Plan for AIDS Relief.
Need Young Workers
It is very important that we, as a country, do more to position skilled trades as a first career option among youth and their key influencers, such as parents and educators. We must also do more to encourage employers to hire and retain apprentices.
These objectives are at the heart of a joint campaign
launched more than two years ago by the Canadian Apprenticeship Forum and
Skills/Compétences Canada. Called Skilled Trades: A Career You Can Build On and
funded by the government of Canada, this social marketing
Few Health Officials Ready to Promote Serosorting
The trend of gay men choosing to have sex with men of the
same HIV status is universally credited with helping to bring about falling rates
of HIV infections in San Francisco. But the practice, known as serosorting, has
yet to receive an official stamp of approval from the health department and
most of the city's AIDS agencies…
The San Francisco AIDS Foundation, however, is about to become the first AIDS agency in the country to discuss serosorting in a social marketing campaign. The agency plans to launch advertisements and a Web site this June that will not only discuss serosorting but other controversial methods like "negotiated safety" or seropositioning – where a negative man will only top or a positive man will only bottom during sex.
Fighting Obesity In the Home
Every Queensland household will receive a self-help fat fighting pack as part of a $21 million plan by the State Government to tighten waistlines…Premier Peter Beattie said $8.4 million would be spent on the packs, a healthy eating and exercise website and a social marketing campaign, flogging the healthy lifestyle message.
"We have to change our culture so people think of exercising for fun, but understand that it helps them to live longer," he said.
Technorati Tags: Health Education, HIV/AIDS, Obesity, Physical Activity, Serosorting, Skilled Trades, Social Marketing, Soft Drinks, Tobacco
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