College Curriculums Take Environmental Slant
Students in her social marketing class are learning business by being green. Students did research and created a marketing plan to reduce energy use in an academic building and a dorm. The marketing effort ranged from stickers reminding students and faculty members to turn off lights and computers to posters mounted in bathroom stalls explaining how electricity use contributes to global warming...
After monitoring power usage, staking out bathrooms and computer labs, and conducting surveys, members of "The Green Team" are confident that their marketing strategies are working. And they're excited about the business skills they've learned in the meantime.
Uganda Should Be Wary of Donors
If you look at Global Fund activities, you just go to sleep. Why for instance would you spend Shs600 million on Information, Communication and Education (IEC) materials, social marketing of condoms and music dance and drama in an area coverage of one sub- county?
Such money if directed to household income generating activities like piggery (pigs have a high regenerative capacity) you would have a whole sub- county transformed and equipped with capacity to protect orphans and vulnerable children (OVCs) and generally get them more insulated against HIV/Aids.
Caribbean Red Cross to Develop HIV/AIDS Action Plan
The Caribbean Red Cross HIV/AIDS Network (CARAN) and the International Federation of Red Cross and Red Crescent Societies (International Federation) is currently meeting in Panama City, Panama to begin development of a four year strategic plan for HIV/AIDS in the Caribbean... Since the last CARAN Meeting in Jamaica, CARAN’s membership has scaled-up considerably in HIV/AIDS programming. In the past they focused almost entirely on the vitally important areas of youth peer education and anti-stigma and anti-discrimination.
However they are now broadening their approach to include highly successful social marketing and social mobilization campaigns that reach many more people with key HIV/AIDS messages.
Empirical Research Shows Jordanian People Reject Honor
Killings
Mohammad Ben Hussein writes that, "Meanwhile, local
human rights groups have been facing strenuous challenges in their uphill
battle to put an end to the killings:... "The society looks at the criminal
with sympathy. They see them as victims," says Manal Asha of Jordan's
Institute for Women."
That is certainly the conventional wisdom. However, recent empirical evidence
does not support this view. Not at all.
Last autumn I came to Jordan… to conduct the empirical marketing research that
precedes any professionally-conducted social marketing
campaign...So what is the bottom line? The conventional
wisdom is wrong. Generalizing from the survey sample to the wider population,
there is not much justification or support for continuing to offer legal
leniency to the perpetrators of "honor" killings.
Technorati Tags: Environment, HIV/AIDS, Honor Killings, Social Marketing
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