Antique [Philippines]
Creates Poverty Reduction Action Team
Governor Salvacion Z. Perez … creat[ed] a Provincial Poverty Reduction Action Team in support to the poverty alleviation measures of the present administration.
Governor Perez stressed that to reduce poverty at the local level there is need to formulate Local Poverty Reduction Plan based on the guiding principles thereof, the plan shall be considered not only as a blue print for action but for advocacy and social marketing as well.
How the Drug War is Being Lost
The Battle of the Banners is underway in Surabaya and many other cities. They scream "SAY NO TO DRUGS". They're part of Indonesia's war against narcotics- - a conflict doomed to fail, according to experts.
"The SAY NO TO DRUGS campaign isn't working for the same reason it didn't work in Australia 20 years ago," said Joyce Djaelani Gordon. "It's pushed by people who have limited understanding of substance abuse, addiction, social marketing and behavior change.”
Creating an Epidemic of Our Own
Through our programs and activities, we had hoped to create an epidemic of our own—in what Malcolm Gladwell (“The Tipping Point”) might call a social epidemic of health and wellness. We sought to “infect” the mindset of gay men about HIV toward prevention and risk assessment. As with any health epidemic, viruses in attitudes are contagious, too. The central vehicle to our wellness epidemic was dialogue. We sought to influence the social networks of gay men through public forums, social marketing, editorials, meetings with community leaders, and networking with others who influence those around them. Our goal was to create dialogue that enlivened discussions among gay men so that they would maintain an awareness of HIV prevention.
Internet Competition for HIV PSAs
The Stop AIDS Project has launched a new Internet social marketing competition and is seeking contestants. People are being asked to create a powerful public service announcement addressing an HIV prevention issue facing gay and bisexual men. The winner will be selected for the agency's first award for excellence in social marketing and/or distributed widely on the Internet by the Stop AIDS Project and other collaborating agencies and companies.
MSU-Billings Classes Create Campaign
Montana State University-Billings students in marketing and communication classes are creating a marketing campaign designed to raise awareness of domestic and sexual violence in Yellowstone and Carbon counties.
The campaign will debut in April 2006 and run through the summer on Billings area radio and TV stations, as well as print media. The campaign’s precise messages will be determined by business students in A.J. Otjen’s applied marketing class and communications students in Sarah Keller’s social marketing class.
Technorati Tags: Domestic Violence, Health Promotion, HIV/AIDS, Poverty Reduction, Social Marketing, Substance Abuse Prevention
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