In case you thought that podcasts were just a fad or something for adults, Ad Age reports DISNEY READIES CHILDREN'S AD-SUPPORTED PODCASTS.
In its push to reach 6-to-14-year-olds when they're not listening to the radio, Radio Disney offers content downloadable to MP3 players...Plans to insert advertising come at a good time. The recent iTunes soundtrack explosion triggered by Walt Disney Co.'s 'High School Musical' no doubt is creating a halo effect for Disney properties as it involves the likes of Gabriella and Ryan in other Mouse properties.
Technorati Tags: Advertising, Children, Disney, Podcasting
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