In a sign that consumer behaviors may be changing in response to a government-sponsored public information campaign on healthy eating, food sales data across a number of categories seem to be moving in a healthier direction. Marketing News
Market research shows that a sharp divide has opened up between the sales of healthy and unhealthy foods. Amid growing concern about obesity, the market research firm AC Nielsen's barcode data from 83,000 shops revealed sales of crisps, chocolate, fizzy drinks and other treat products are haemorrhaging...The Consumer Attitude to Food survey of 3,000 Britons paints a picture of rising consumption of fresh produce, more home cooking and a return to family meals. Far more people are totally avoiding ready meals, which tend to be loaded with salt, fat, sugar and additives. Fourteen million adults now claim never to eat them - a leap of 65 per cent in a year.
Establishing a causal relationship between the campaign, consumer attitudes and food sales is a tricky proposition, but the change in food purchasing BEHAVIORS is encouraging regardless of its source (though I suspect it is a result of changes in many different elements of the consumer environment rather than some 'magic bullet' message or tactic). The results of the recent consumer survey provide additional support for the implication that food habits make be changing for the better - and no snarky remarks! Today the UK - next?
Technorati Tags: Food Attitudes, Food Purchases, Health Communication, Obesity
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