Today's NYT Science section has a report on one of the latest national and global trends that is bringing science to coffeehouses and other venues Science Comes to the Masses (You Want Fries With That?).
"A lot of people come to see real live scientists — some of whom are extremely famous and prominent — and see how their brains work," said Dr. John Cohen, a professor of immunology at the University of Colorado Health Sciences Center and the founder of the Denver Café Scientifique (cafescicolorado.org). "People don't often get a chance to do that. Some come to ask questions, others are content to listen."
Hopefully they are a bit more entertaining than the musicians who often frequent these places.
The Pittsburgh science cafe was started by two science writers in 2004 and is held at the Penn Brewery every month...Tony Cox spoke here recently on "Risk Analysis and Public Health." Sipping on their microbrews, people listened and then rushed up to Dr. Cox to ask questions during a break before the official questions and answers began.
"It's almost like continuing education," said Lyda Ludeman, a 64-year- old retired I.B.M. systems controller. "And the great part is, they don't test you." Ms. Ludeman comes to Café Scientifique every month with a group of regulars, some wearing denim shirts with Café Scientifique logos sewn on the chest.
An interesting way to use WOM techniques to reach people who are likely early adopters and opinion shapers in their social networks. Note the impromptu branding going on. Now who will be the first to record their sessions for podcasting? Starbucks and Borders, are you listening? For more information about Cafe Scientifique.
Technorati Tags: Cafe Scientifique, Public Engagement, Science Education, WOM Marketing
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