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19 January 2006

Social Marketing in the News

This week's news stories at R. Craig Lefebvre's Social Marketing Blog include:

  • The public-private partnership between the Cameroonian Social Marketing Association and the Cameroon Oil Transport Company for the promotion and distribution of insecticide-treated mosquito nets.
  • The use of social marketing for archaeological sites, including the World Heritage site at Lahore Fort in Pakistan.
  • Social marketing to increase conservation resources and improve conservation management practices among the public in Alberta, Canada.

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Posted at 07:55 PM in In the News |

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    Bringing together seminal texts from diverse sources, this six-volume set organizes the field of social marketing, highlights its global scope and empirical contributions, and present its current growth and dynamism. Each volume addresses specific themes: conceptual frameworks and common ground, social marketing in the developed world, social marketing in developing countries, applications for sustainable behavior and environmental protection, and deepening and expanding its impact.
  • An integrative model for social marketing
    The model pulls together social marketing ideas and practices from the diversity of settings in which they have been developed and allows practitioners and academics to use a common set of concepts to think about and design social marketing programs. The model gives social marketers more latitude in how to use price and place in the design of programs and how to approach social change and public health in the years ahead through market‐based reform.
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    The original argument against social marketers having "target audiences."
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    The foundational work behind the creative brief as used today.
  • Social marketing and public health intervention
    The first widely cited article on using marketing for public health programs that focused on its application in community approaches to preventing heart disease. The essential principles still hold.
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