Social Marketing in the News

News coverage for the past two weeks that mentions 'social marketing' is excerpted at R. Craig Lefebvre's Social Marketing Blog.  The articles include an overview of social marketing and social mobilization planning for priority public health issues in Fiji; the results of a consumer study by Forrester Research examining the use of 'games and gadgets' by 12-21 year olds and the implications for marketing programs aimed at this age group; a focus in the Philippines on Literacy Resource Centers to build social marketing capacity; the mobilization of youth in India for WOM (word-of-mouth) promotion of condoms to support the social marketing of condoms; the use of social marketing to legitimize entrepreneurship education programs in the Philippines; student involvement in a social marketing program for road safety in Australia; another deployment of a 'sales force' to support a social marketing initiative - this time in Gambia; the use of vending machines to enhance distribution of condoms in India; an article about the 'Small Steps' campaign and social marketing more generally in the US; and another look at how an emphasis on abstinence education may be 'hindering' efforts that use the ABC strategy for HIV/AIDS prevention.

Technorati Tags: social marketing, HIV/AIDS, consumer research