McDonald's has just launched a blog hosted by Bob Langert, Senior Director for Corporate Social Responsibility [Open for Discussion]. In his words:
I want to use this blog to introduce you to some of the people, programs, and projects that make corporate social responsibility a reality at McDonald’s--to take you along with me as I engage with some of our internal and external stakeholders in various parts of the world and to highlight our accomplishments, as well as the challenges we continue to face.
We want to hear from you because we are always learning and trying to improve. And you can’t learn--or improve--without listening. We live in a constantly changing world where the issues are complex and solutions anything but simple. With such complex issues, we may not always agree on the root causes or best solutions, but we can have a conversation.
Social marketers and other readers who are interested in CSR issues, corporate blogging, McDonald's, childhood obesity, etc may want to check in with this blog occassionally (as well as here of course). It should also serve as an interesting and unfolding case study for starting up a blog that has significant social and health subject matter [see Hidden Costs of Blogging].
Thanks to Steve Rubel for the heads up here.
Technorati Tags: Blogs, McDonald's, Corporate Social Responsibilty
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