Steve Rubel notes today that network shows with iTunes distribution deals got a sharp boost in their ratings last week [iTunes Gives Nets a Ratings Bump, Ads and VNRs Are Next]. He predicts that this will set off a new wave of communication channel strategy and management that focuses on this time-shifting and increasingly personal form of interaction with our audiences. Think VNR, ANR and PSA distribution through Apple's iTunes site. So will government health campaigns and agencies get together and form a podcasting channel on iTunes any time soon?
Technorati Tags: Apple, Distribution Channels, Health Communications, iTunes
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