Medicare Part D Promotion Getting Good Grades

In contrast to the controversies that have been raised in the past over some government sponsored advertising and promotion campaigns [see PR Practices OK with Administration], the current advertising and outreach about the new drug prescription benefit by the Centers for Medicare and Medicaid (no strangers to such scrutiny) is getting high marks from most stakeholders reports Jeffrey Young in The Hill ("The Newspaper for and about the U.S. Congress") Medicare relies on ad blitz to roll out its drug plan.

George Kelemen, who heads AARP’s outreach efforts, said CMS has taken the right approach. “They appear to be pretty good ads. They’ve got a pretty straight message,” he said.