Steve Rubel, who is well known in business and PR circles as one of the oracles of new technologies - and blogs in particular, had an interetsing post today. It involves the use of tools to discover the 'conversation gaps' a company or brand might have in the blogosphere. As he explains it -I try to show the communication/brand manager their share of the online conversation. I talk about the gap that exists between the number of conversations that are just about their category and the ones that are about their brand AND the category. This illustrates the gap they can narrow by getting more involved in the dialogue by having a blog.
I am going to test them later today, but for those of you interested in such issues as what people are talking about related to your health or social issue as it relates to broader themes, check it out at Micro Persuasion: Mind The Conversation Gap. Stay tuned for a field report.
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